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Have you heard of Jinba Ittai? It’s something special, that’s for sure. Keep reading to learn about Jinba Ittai. Just like the connection of a horse and its rider, so too, should be the connection of a car and its driver. It’s the taking of the reigns, or the steering wheel, and knowing that’s where you need to be. It’s the absolute knowledge that the ride you’re about to take will be the ride of your lifetime. Mazda understands the relationship between man and car. There has to be a connection between the two. If the car isn’t comfortable or if the car isn’t fun to drive, that connection will be missing. The Concept The concept of Jinba Ittai is not new. It has its origins of early Japanese archery called Yabusame. As early as 300 A.D., archers would take their bows, mount their horses for honor, battle or entertainment. Today, Mazda has used the same concept when designing the MX-5 Miata. Designers always kept the idea of oneness in their minds. This is why the MX-5 Miata is so perfect to drive. It feels as though it is a natural extension of your being. “When the car and driver are in perfect harmony,” Kijima said, “driving is fun.” A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Kijima explains that Mazda aimed to create the same relationship between car and driver. Effect on You The MX-5 Miata puts the driver into the best body position to drive the car. Not only does this natural position make the car fun to drive, it also keeps the driver safe. Beach Mazda thinks you should come feel it for yourself. Until you get behind the wheel of a new or used MX-5 Miata, you’ll never fully understand the power behind Jinba Ittai. Give Beach Mazda a call today and we’ll show you how driving matters.

Driving Matters Because Driving Matters to Mazda, even the most obsessive focus on engineering excellence is never enough. That’s why, after 26 years, our engineers remain passionate about things like the MX-5 Miata’s near perfect  50-50 ratio front-to-rear weight distribution. The quality-obsessed team that imagined and built the latest 2016 MX-5 Miata held fast to one simple philosophy. They preserve and innovate the front-midship engine and rear-wheel drive layout. Sustaining the deep rooted belief that the MX-5 is not perfectly balanced until you, the driver, are literally sitting in the driver’s seat. Mazda knows that the best engineering obeys the laws of physics. Mazda engineers continue to stay true to this principle. They succeed by reducing weight in their vehicles. By doing this, Mazda created a nearly perfect 50-50 balance in the new MX-5 Miata. By using a remarkably sensitive balance, Mazda could put their car to the test. They wanted to learn if all of their hard work had paid off. Unbelievably, the 2,332 pound MX-5 Miata, remained perfectly balanced on the balance beam. This is with the driver planted firmly in the driver's seat. Best Selling Roadster The MX-5 Miata has been the best-selling roadster for years. Throughout the years, the weight of the vehicle has contributed to it’s thrilling driving experience. We'd have to agree! Other multi-generational vehicles in production have become bigger and stagnant. Mazda’s fourth generation MX-5 has remained slim and agile. Mazda included all the safety features and modern conveniences over the evolution of the model. The MX-5 Miata constantly reminds us that multi-generational vehicles do not have to become stuffy and static. The new MX-5 Miata features an aluminum hood and trunk. The front and rear bumpers and front fenders are also aluminum. These help to keep the MX-5 Miata energetic and lighter. This is compared to using other materials. The utilization of SKYACTIV™ technology into this generation of the MX-5 Miata is also a major contributor of increased fuel efficiency. There's also been a decrease in overall vehicle weight. Keeping the MX-5 at a 50-50 ratio weight balance allows the driver to have a smoother and more connected experience only adding to the fundamental freedom the driver has behind the wheel of a Mazda. Why we Love the 50-50 Ratio Beach Mazda knows how exhilarating driving the MX-5 Miata can be. That’s why we love to sell them! We want everyone to see for themselves. Give Beach Mazda a call today so we can show you how to make driving matter to you! We'll get you scheduled for your very own VIP test drive experience. We'll show you all the features of the MX-5 Miata! You'll leave wondering why you waited so long to buy one. Don't hesitate any longer! Contact Beach Mazda today!

Have you heard? Mazda Motor Corporation just introduced SKYACTIV™-VEHICLE DYNAMICS. It's a series of new-generation vehicle motion control technologies. The first technology in the series will be G-Vectoring Control. It will be introduced across Mazda’s entire model range. The first vehicle to feature it will be the Mazda Alexa. The Axela is known as Mazda3 here in the United States. The updated Mazda Axela is already on sale in Japan. The first North American application will come later this year in the 2017 Mazda6. All of us here at Beach Mazda can't wait for its arrival! As part of the SKYACTIV™ Technology suite, SKYACTIV™-VEHICLE DYNAMICS will supply integrated control of the engine, transmission, chassis and body to enhance the car’s Jinba Ittai feel. This is Mazda's term for the sense of connection between car and driver. This is a feature that distinguishes Mazda vehicles. It sets them apart from the competition. G-Vectoring Control (GVC) is a product of Mazda’s human-centered development philosophy. It's implementing the novel idea of using the engine to enhance chassis performance. Mazda has designed the world’s first control system to vary engine torque in response to steering inputs. In turn, this provides integrated control of lateral and longitudinal acceleration forces. It also optimizes the vertical load on each wheel. This makes for smooth and efficient vehicle motion. This is fancy talk for making the internal components of a vehicle work together to produce a car that drivers will LOVE! GVC will be of benefit to drivers of all skill levels. It will also be useful in a wide range of situations. It is a highly versatile system adaptable to vehicles of any class and drive type. The only requirements are a SKYACTIV™ engine. It allows precise control over torque output. Also required will be a SKYACTIV™ chassis. This enables superior dynamic performance. Looks like Mazda is creating the ultimate driving experience! Keep an eye out for more news and updates about Mazda's SKYACTIV™-VEHICLE DYNAMICS and G-Vectoring Control. We'll let you when the first 2017 Mazda6s arrive. You'll want to see how it feels to drive. In the meantime, we've got a great selection of Mazda vehicles on our lot! Stop by or call us to schedule your test drive!

The versatile Mazda3 5-Door is engineered with drivers in mind- from its innovations, design and superb driving dynamics right down to its seating and cargo options. With SKYACTIV™ TECHNOLOGY, you’ll have enhanced performance and efficiency. Amenities like the Rearview Camera and an available Active Driving Display put critical driving information right in your line of sight so you’ll be able to focus better on the road ahead of you. Plus, all models offer MAZDA CONNECT, our next-generation infotainment technology. It will deliver new entertainment and information options all viewable on your 7-inch full-color touch-screen display. You’ll be able to stream content from integrated internet radio apps like Pandora, Aha, and Stitcher. When it comes to safety, you’ll be able to access  the suite of i-ACTIVSENSE features like Forward Obstruction Warning and Rear Cross Traffic Alert. For your longer road trips, you’ll appreciate up to an EPA-estimated 40 highway miles per gallon. The Mazda3 5-Door also offers a flexible interior design that lets you customize your cargo and seating options. There’s even room for five passengers! The 2016 Mazda3 5-Door comes in five models: iSport, iTouring, iSport, iGrand Touring and the sGrand Touring. It features the SKYACTIV™-G 2.0L engine with 155hp. There’s also an available SKYACTIV™-G 2.5L engine with 184hp. The Mazda3 5-Door features a 6-speed SKYACTIV™-MT or available 6-speed SKYACTIV™-Drive automatic transmission that offers manual-shift and Sport modes. The 2016 Mazda3 5-Door is also available in eight different colors: Soul Red Metallic, Titanium Flash Mica, Meteor Gray Mica, Liquid Silver Metallic, Jet Black Mica, Snowflake White Pearl Mica, Blue Reflex Mica and Deep Crystal Blue Mica. We’ve got a few left in stock right now, so you’ll need to act fast! Give us a call today to schedule your VIP test drive experience and let Beach Mazda get you behind the wheel of your very own 2016 Mazda3 5-Door!

Mazda’s i-ACTIV AWD (All Wheel Drive) makes the driving experience better in a so many ways! Even if a driver unexpectedly drives over a patch of snow, the i-ACTIV AWD system goes straight into action. This system can sense the change in traction the first moment the wheels hit the snow. The electromagnetic Active Torque Control Coupling immediately distributes torque. This helps to reduce wheel slippage. In essence, the i-ACTIV AWD helps the driver stay on his path. Thanks to the i-ACTIV AWD system, predictability can make a driver feel more spontaneous. This system is currently available in the Mazda CX-3 and the Mazda CX-5. It will also be available on the 2016 Mazda CX-9. Mazda’s i-ACTIV AWD operates behind the scenes. It predicts road conditions based on key inputs from the vehicle. It automatically adapts to help the driver better navigate road conditions. The i-ACTIV AWD system works by using an electromagnetic clutch. This clutch instantly allots power to the front and rear wheels. It does this in accordance with the current conditions of the road surface and from the data the vehicle provides. The system continuously analyzes and forecasts the vehicle’s operating conditions. It takes into account everything like the outside temperature and windshield wiper use. It even uses the acceleration and braking patterns . The i-ACTIVE AWD system uses this information to predict when all-wheel-drive mode might be needed. It helps to deliver ideal traction BEFORE the wheels slip. This provides a much greater feeling of vehicle control. A confident driver is a good driver! The i-ACTIV AWD system is also an influential to the safety of Mazda vehicles. This system works totally behind the scenes. It allows the driver to concentrate on their precious cargo. It gets them where they need to go. If you are interested in learning more about Mazda’s i-ACTIV All Wheel Drive system, let us know! We can tell you all about it and other incredible i-ACTIVSENSE safety  and infotainment features. Give Beach Mazda a call today! Our sales consultants are patient and knowledgeable. We're ready to help you pick out your new Mazda today!

When driving is in your DNA, you build cars that go the distance without distraction. That’s the thinking behind Mazda Connect. Available on all new Mazda models, Mazda Connect is an advanced infotainment system that keeps you informed, entertained and connected to the outside world, all the while keeping your focus on the road ahead. Designed to be easily accessible and within your line of sight, Mazda Connect lets you navigate a multitude of infotainment functions. It’s impressive technology that keeps you in close touch, no matter how far you travel. Take Command: The multi-function Commander control positioned on the center console offers a seamless way to control the functions displayed on the full color touch-screen monitor, such as audio, hands-free telephone and the available navigation system. Communicate: With voice commands, making and receiving calls is as easy as pushing a button and saying hello. Thanks to Bluetooth hands-free phone and audio streaming, you stay entertained with streaming audio from your compatible mobile device. SMS Text Message Audio Delivery and Reply allows you to enjoy a fully integrated text display and audible readout. On Android phones, it offers the ability to ‘reply’ by choosing from a number of preset, standard return messages. Navigate: Our convenient available factory-integrated Mazda Navigation System, standard on most Grand Touring models, offers the advanced features of today’s navigation devices, including voice commands and advanced lane guidance. Plus, getting around town, or even out of town, has never been easier. This is all thanks to the system’s 3D interactive map with step-by-step audio directions. Entertain: Of course, AM/FM radio is always a choice, now there are new ways to explore music and infotainment via your Bluetooth-enabled and Internet-connected device. Connect to your own playlist, or choose something from the integrated Internet radio apps such as Pandora, Aha and Stitcher. For more information about Mazda Connect and how it will improve your driving experience, give us a call today!

Driving a car, or being in one, is an everyday part of life. Before you’ve even walked, you’ve probably logged hundreds of miles in the backseat. Now you have the joy of being in the driver’s seat. That is a responsibility Mazda takes seriously. It’s also why we developed a suite of highly advanced safety innovations to protect you and your passengers: i-ACTIVSENSE. Available on select Mazda models, i-ACTIVSENSE employs sophisticated technologies like lasers and radar to help you get a sixth sense for safety through alerts that help you become aware of hazards before they happen. It’s Mazda’s way of creating a safe haven where you feel more confident, in control and focused on driving. Adaptive Front-Lighting System: On select models, these headlights are specifically designed to help you see around corners at night. High Beam Contro l: Available High Beam Control helps the driver see better at night by maximizing opportunities to use the high beams. Lane Departure Warning System: This available system gives audible and visual warnings when the vehicle is about to unintentionally depart from its lane at a speed of 44 miles per hour or higher. Rear Cross Traffic Alert: When backing up, this available feature detects a vehicle approaching from the side and promptly alerts the driver with an audible warning as well as a visual warning in either side mirror. Blind Spot Monitoring: This available system uses radar sensors to detect objects in your left or right blind spot, and then alerts you with a warning light that appears in the corresponding side mirror. Smart City Brake Support: When traveling at speeds between 2 and 18 miles per hour, the Smart City Brake Support system detects objects ahead and prepares the vehicle buy adjusting brake pads closer to the disc. Smart Brake Support: Similar to Smart City Brake Support, this system is intended to help avoid or reduce the severity of a collision but operates at rates of speed (above 10 mph) like freeway driving. Distance Recognition Support System: At speeds above 19 mph, this available feature uses radar technology to measure the distance between your Mazda and the vehicle ahead and indicates a recommended following distance. Mazda Radar Cruise Control: Simply pre-set the vehicle speed and available Mazda Radar Cruise Control will work within a set speed range to help you maintain a safer distance between you and the preceding vehicle, down to 19 mph. If you want to learn more about Mazda’s i-ACTIVSENSE, give Beach Mazda a call today! Our knowledgeable salespeople are more than happy to answer your questions and take you on a VIP test drive experience. Call us today to schedule your test drive soon. Appointments times are filling up quickly. Don’t delay, call today!