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50-50 Weight Ratio - Mazda MX-5 Miata

50-50

Driving Matters

Because Driving Matters to Mazda, even the most obsessive focus on engineering excellence is never enough. That’s why, after 26 years, our engineers remain passionate about things like the MX-5 Miata’s near perfect 50-50 ratio front-to-rear weight distribution. The quality-obsessed team that imagined and built the latest 2016 MX-5 Miata held fast to one simple philosophy. They preserve and innovate the front-midship engine and rear-wheel drive layout. Sustaining the deep rooted belief that the MX-5 is not perfectly balanced until you, the driver, are literally sitting in the driver’s seat. Mazda knows that the best engineering obeys the laws of physics. Mazda engineers continue to stay true to this principle. They succeed by reducing weight in their vehicles. By doing this, Mazda created a nearly perfect 50-50 balance in the new MX-5 Miata. By using a remarkably sensitive balance, Mazda could put their car to the test. They wanted to learn if all of their hard work had paid off. Unbelievably, the 2,332 pound MX-5 Miata, remained perfectly balanced on the balance beam. This is with the driver planted firmly in the driver's seat.

miata updated pictureBest Selling Roadster

The MX-5 Miata has been the best-selling roadster for years. Throughout the years, the weight of the vehicle has contributed to it’s thrilling driving experience. We'd have to agree! Other multi-generational vehicles in production have become bigger and stagnant. Mazda’s fourth generation MX-5 has remained slim and agile. Mazda included all the safety features and modern conveniences over the evolution of the model. The MX-5 Miata constantly reminds us that multi-generational vehicles do not have to become stuffy and static. The new MX-5 Miata features an aluminum hood and trunk. The front and rear bumpers and front fenders are also aluminum. These help to keep the MX-5 Miata energetic and lighter. This is compared to using other materials. The utilization of SKYACTIV™ technology into this generation of the MX-5 Miata is also a major contributor of increased fuel efficiency. There's also been a decrease in overall vehicle weight. Keeping the MX-5 at a 50-50 ratio weight balance allows the driver to have a smoother and more connected experience only adding to the fundamental freedom the driver has behind the wheel of a Mazda.

50-50Why we Love the 50-50 Ratio

Beach Mazda knows how exhilarating driving the MX-5 Miata can be. That’s why we love to sell them! We want everyone to see for themselves. Give Beach Mazda a call today so we can show you how to make driving matter to you! We'll get you scheduled for your very own VIP test drive experience. We'll show you all the features of the MX-5 Miata! You'll leave wondering why you waited so long to buy one. Don't hesitate any longer! Contact Beach Mazda today!
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Evolution of Mazda: A Journey Through History

Mazda, renowned for its innovative spirit and engineering prowess, has carved a unique path in the automotive industry since its inception. From humble beginnings to becoming a global player, Mazda's journey is a testament to perseverance, innovation, and a deep commitment to driving pleasure. more The Early Days: Foundation and Innovation Founded in 1920 as Toyo Cork Kogyo Co., Ltd., Mazda initially produced cork, but soon diversified into machine tools and eventually automobiles. In 1931, Mazda produced its first vehicle, the Mazda-Go autorickshaw, marking its entry into the automotive world. The company's name was officially changed to Mazda in 1984, inspired by Ahura Mazda, the god of wisdom, intelligence, and harmony in early civilizations. Engineering Excellence and Rotary Engines Mazda gained global attention in the 1960s with its innovative rotary engine technology. The Cosmo Sport 110S, launched in 1967, was the world's first twin-rotor rotary engine production car, setting Mazda apart as a pioneer in unconventional engine designs. This commitment to innovation continued with models like the RX-7 and RX-8, solidifying Mazda's reputation for engineering excellence and driving enjoyment. Embracing Design and Performance Throughout the 1980s and 1990s, Mazda expanded its lineup and embraced a design philosophy focused on performance and style. The MX-5 Miata, introduced in 1989, became a global icon of affordable sports cars, combining agile handling with timeless design. This roadster not only revived interest in lightweight, fun-to-drive cars but also set records as the best-selling two-seater sports car in history. Commitment to Environmental Responsibility In recent decades, Mazda has prioritized sustainability and efficiency without compromising driving dynamics. Skyactiv Technology, introduced in 2011, embodies Mazda's holistic approach to enhancing fuel efficiency, reducing emissions, and maintaining performance. This innovative technology is integrated across Mazda's lineup, from compact cars to SUVs, demonstrating Mazda's commitment to environmental responsibility. Future Directions: Innovation and Beyond Looking ahead, Mazda continues to innovate with its next-generation technologies. The MX-30, Mazda's first all-electric vehicle, combines eco-friendliness with Mazda's renowned driving dynamics. Additionally, Mazda's partnership with Toyota aims to develop hydrogen fuel cell technology, showcasing its forward-thinking approach to sustainable mobility. Dedication to Innovation Mazda's evolution from a cork manufacturer to a global automotive leader reflects its dedication to innovation, craftsmanship, and the pursuit of driving pleasure. With a rich history of pioneering technologies and iconic designs, Mazda continues to shape the future of mobility while honoring its legacy of engineering excellence and passion for cars. Whether it's the thrill of rotary engines or the sustainability of Skyactiv, Mazda remains a brand that embodies the joy of driving while embracing the challenges of tomorrow's automotive landscape.

100th Anniversary Special Editions

January 2020 marked Mazda Motor Corporation’s 100th anniversary. The company certainly appreciates all of the support from their fans all over the world. To show their appreciation, Mazda announced 100th Anniversary Edition models. Keep reading for the specifics! more Looking Ahead Mazda always goes to its fans in order to better understand how their vehicles can offer improvements to life. They focus on the smallest detail for the sake of increasing the ownership experience. According to Mazda “Each vehicle has been developed with an aspiration to look ahead, while also remembering and respecting the rich Japanese heritage that has guided the brand.” The new 100th Anniversary Special Edition models are going to be designed using the higher-trim levels of select vehicles. They will share design elements from the 1960 R360 Coupe. The 1960 R360 Coupe was Mazda’s very first passenger vehicle. Looking Back The R360 Coupe was developed with exceptional dedication, It certainly had a personality all of its own. It had a forward-thinking design, spritely features and inventive engineering. Those attributes would come to define Mazda for years to come. According to Mazda, “The micro-mini passenger car was powered by a four-cycle engine, unprecedented among its segment at the time. The stylish coupe and modest powertrain, combined with extensive weight-reduction efforts, helped allow the R360 Coupe to provide every owner with effortless driving performance.” Keep in Mind Please be advised however, that in light of the current global crisis, the United States availability of the 100th Anniversary Special Edition Models has not yet been announced. Please check back with Beach Mazda, as we will surely let you know when they will become available. In the meantime, You are more than welcome to check out our fantastic Mazda inventory already here in Myrtle Beach. Have questions? Want to schedule a test drive? By all means, give Beach Mazda a call today!

HAPPY 100TH BIRTHDAY MAZDA!

Just recently, Mazda Motor Corporation marked its 100th anniversary with an employee affair at its head office in Hiroshima, Japan. more HAPPY 100TH BIRTHDAY MAZDA! Centenary official comment by Akira Marumoto, Representative Director, President and CEO: “Mazda originated as a company producing cork and then took the path to manufacturing automobiles. Now, our cars have found friends with many customers from over 130 countries and regions. We would like to express our sincere appreciation to the customers, dealers, suppliers, business partners and the local community, who have supported us over the years through good and bad times, to whom we owe our 100 years of existence. As we look ahead to the next 100 years, we will continue to put people first and cherish our ‘uniqueness of co-creating with others.’ As we strengthen co-creation and cooperation with all those connected with the company, we will continue to challenge ourselves to create unique products, technologies, and experiences that our customers love.” Year Long Celebration Mazda intends to prolong commemorations during the course of the year, including at the Geneva International Motor Show in March with anniversary themed exhibitions and during Mazda Open Day 2020 in May an open house event at Mazda’s headquarters. A ceremony to observe the 100th anniversary of its organization took place recently at an auditorium in the company’s headquarters in Hiroshima to convey gratitude to all shareholders who have backed the company and reasserted resolution for the next one hundred years of future. Roughly 500 people including executives, employees and representatives of workers’ union and associated businesses attended the observance.