Evolution of Mazda: A Journey Through History

January 2020 marked Mazda Motor Corporation’s 100th anniversary. The company certainly appreciates all of the support from their fans all over the world. To show their appreciation, Mazda announced 100th Anniversary Edition models. Keep reading for the specifics! more Looking Ahead Mazda always goes to its fans in order to better understand how their vehicles can offer improvements to life. They focus on the smallest detail for the sake of increasing the ownership experience. According to Mazda “Each vehicle has been developed with an aspiration to look ahead, while also remembering and respecting the rich Japanese heritage that has guided the brand.” The new 100th Anniversary Special Edition models are going to be designed using the higher-trim levels of select vehicles. They will share design elements from the 1960 R360 Coupe. The 1960 R360 Coupe was Mazda’s very first passenger vehicle. Looking Back The R360 Coupe was developed with exceptional dedication, It certainly had a personality all of its own. It had a forward-thinking design, spritely features and inventive engineering. Those attributes would come to define Mazda for years to come. According to Mazda, “The micro-mini passenger car was powered by a four-cycle engine, unprecedented among its segment at the time. The stylish coupe and modest powertrain, combined with extensive weight-reduction efforts, helped allow the R360 Coupe to provide every owner with effortless driving performance.” Keep in Mind Please be advised however, that in light of the current global crisis, the United States availability of the 100th Anniversary Special Edition Models has not yet been announced. Please check back with Beach Mazda, as we will surely let you know when they will become available. In the meantime, You are more than welcome to check out our fantastic Mazda inventory already here in Myrtle Beach. Have questions? Want to schedule a test drive? By all means, give Beach Mazda a call today!

Just recently, Mazda Motor Corporation marked its 100th anniversary with an employee affair at its head office in Hiroshima, Japan. more HAPPY 100TH BIRTHDAY MAZDA! Centenary official comment by Akira Marumoto, Representative Director, President and CEO: “Mazda originated as a company producing cork and then took the path to manufacturing automobiles. Now, our cars have found friends with many customers from over 130 countries and regions. We would like to express our sincere appreciation to the customers, dealers, suppliers, business partners and the local community, who have supported us over the years through good and bad times, to whom we owe our 100 years of existence. As we look ahead to the next 100 years, we will continue to put people first and cherish our ‘uniqueness of co-creating with others.’ As we strengthen co-creation and cooperation with all those connected with the company, we will continue to challenge ourselves to create unique products, technologies, and experiences that our customers love.” Year Long Celebration Mazda intends to prolong commemorations during the course of the year, including at the Geneva International Motor Show in March with anniversary themed exhibitions and during Mazda Open Day 2020 in May an open house event at Mazda’s headquarters. A ceremony to observe the 100th anniversary of its organization took place recently at an auditorium in the company’s headquarters in Hiroshima to convey gratitude to all shareholders who have backed the company and reasserted resolution for the next one hundred years of future. Roughly 500 people including executives, employees and representatives of workers’ union and associated businesses attended the observance.

Why choose Mazda? Keep reading to find out! more A Heightened State of Driving Have you ever thought about the way your car makes you feel? Does it make you feel anything at all? Or is it just a piece of sheet metal? Simply a way to get you from A to B? We believe a car should stir the emotions. It should make your heart race before you even get behind the wheel. This is our mantra: Make cars that make driving matter. That’s why we build every Mazda to inspire, excite and most of all – bring people joy. This philosophy guides everything we do. From technology, to design, to safety. Our cars are built by insightful craftsmen and detail-obsessed engineers who want to elevate your state of being every time you get behind the wheel. The Strength of the Human Spirit Mazda’s home city of Hiroshima is known for its incredible challenger spirit. Like a phoenix rising, the people of Hiroshima rebuilt their beloved city from the ground up. This strength is what pushes us to prevail against all odds. It’s what inspires us to be more nimble, strategic and most of all – creative. And it’s ultimately what led us to mass-produce the rotary engine and win the 24 Hours of Le Mans when nobody believed we could. This silent strength is what fuels us to keep challenging the status quo, each and every day. The Birth of Our Rotary Engine When Mazda set out to develop a flawless rotary engine in 1961, it was just a distant pipe dream for other automakers. Our tenacious engineers fought through a number of setbacks like chatter marks on the inner walls of the rotor housing. Ultimately, they conquered these so-called “nail marks of the devil” with high-strength carbon infused seals. The labor of love paid off when they successfully introduced the Cosmo Sport, the world’s first volume production sports car powered by a rotary engine. The Debut of the Iconic Roadster In true Mazda fashion, one passionate engineer dared to be different. At a time when the lightweight sports car segment was all but extinct, Kenichi Yamamoto led the development of the first generation Mazda MX-5 Miata. He and his team had one mission: Build a lightweight sports car that’s a pure joy to drive. They stopped at nothing to reach this goal, even incurring extra costs to achieve the agility they were after. In the end, every ounce of effort was worth it. They created a fan favorite, with more than a million Miatas on the road today. A Holistic Approach to Driving We believe vehicles should be engineered to maximize driving dynamics and efficiency: from body construction and engine technology, to the chassis and transmission. So we developed our innovative Mazda SKYACTIV ® TECHNOLOGY to give you the most out of every mile without ever compromising performance. It’s just one of the ways Mazda makes driving better. Imagining the Unimagined This is the very question our designers ask themselves when they stare at a blank page. At inception, anything is possible. They have the power to craft true works of art like the Takeri, Shinari, or Mazda’s latest concept vehicle, the RX-VISION. Although these vehicles are strictly vision cars and not available for purchase, they’re a visual demonstration of how Mazda KODO: “Soul of Motion” design is evolving.