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If you have not already heard, Mazda recently published the news of adjustments to its management team.  We now know that Jeffrey Guyton is the new President and CEO of Mazda North American Operations. This will be official as of next week, on June 24 th, 2021. more Obligations This selection comprises supervision of Mazda North American Operations based in Irvine, Calif.; Mazda Canada Inc., centered in Toronto; Mazda Colombia, established in Bogota; and Mazda Motors de Mexico, in Mexico City. Furthermore, Guyton’s obligations involve vehicle manufacture in Salamanca, Mexico and Huntsville, Alabama, where Mazda will produce an all-new CUV created solely for the North American marketplace. Guyton’s forerunner in this position is Masahiro Moro, who will take on the freshly formed global status of Chief Communications Officer at Mazda’s center of operations in Hiroshima, Japan. In this position, Moro will supervise public relations, investor relationships, corporate social accountability, human resources, government matters and other administrative tasks. “Mazda continues to invest in the US, Canada, Mexico, and Colombia markets with dedicated regional products and powertrains, an enhanced dealer experience, and new manufacturing facilities,” Moro said. “Jeff has successfully led Mazda’s business growth in the US throughout the pandemic, making him a natural choice to strengthen our business across the Americas. In this expanded role, he’ll enhance collaboration across all four regions and continue to grow our brand value as a premium automaker.” History Since joining the US squad as President of Mazda North American Operations in 2019, Guyton has directed the organization to year-over-year sales development in 2020, purpose-led Covid response plans, the introduction of Mazda Financial Services, and the development of the effective Retail Evolution dealer program. Preceding joining Mazda North American Operations, Guyton worked as President and CEO of Mazda Motor Europe.

Mazda North American Operations recently announced the launch of the all-new Mazda MX-30, the brand’s inaugural battery-electric automobile, to the US marketplace starting in fall 2021 with dealerships in California. This fashionable automobile will celebrate the first phase in Mazda’s multi-solution electrification plan. The MX-30 is a refreshing inclusion to Mazda’s vehicle roster. It offers the identical signature driving dynamics and meticulous design anticipated from Mazda, but via a new electric powertrain. more Fast Changing Demands “Mazda is preparing for the fast-changing US market demands by taking a multi-solution approach to electrification,” Jeff Guyton, President of Mazda North American Operations, said. “The battery-powered MX-30 will begin the introduction of additional electrified models, including a series plug-in hybrid with a rotary generator for MX-30, a plug-in hybrid for our new large platform, and a traditional hybrid for our new American-made crossover. While these powertrains will be optimized for their platforms, Mazda fans can expect great driving dynamics and beautiful design across all models.” “The rotary generator will mark the return of our unique rotary powertrain,” Guyton said. “This technology is being engineered for nearly silent operation and will replenish the battery rather than drive the wheels. As a result, the MX-30 will always drive like the engaging EV that it is, but with freedom to charge from the wall or on the go.” Mazda’s brand-new electrification technology uses an electric motor and a 35.5 kWh lithium-ion battery. This new powertrain in conjunction with improvements to the Skyactiv-Vehicle Architecture help the electric crossover deliver fantastic driving dynamics. The front-wheel drive electric motor will produce an output of 107 kW (144 horsepower) and a maximum torque of 271 Nm (200 lb-ft), providing a soft and connected feeling that helps improve support for the driver. Charging Options MX-30 owners will have various alternatives to stay charged, whether at home or wandering around town via entry to public Level 2 and DC fast charging solutions. The 35.5 kWh battery can be charged to 80% within roughly 36 minutes using DC fast charging2. MNAO will team up with ChargePoint to offer charging solutions for MX-30 owners in the US. Further details on this collaboration will be distributed nearer to the motor vehicles appearing in dealerships.

The Mazda6 is an elegant, stylish sedan, but for the 2021 model, the sedan is getting the same kind of upgrades that its crossover counterparts are getting. You can anticipate seeing the same fantastic styling for which the Mazda6 is known in the 2021 version, but you can also be expecting enhanced performance and more highlights to boost the driving capability. Plus, there is a new special edition! more Here is what we know so far about what is new for the 2021 Mazda6: Enhanced Torque The 2021 Mazda6 comes with two engine choices, both of which are 2.5-liter, four-cylinders. The standard engine puts out 287 horsepower, and the turbocharged choice puts out 250 horsepower. For 2021, Mazda has given the sedan a bit extra torque on the turbocharged model. With the 2021 sedan, you will get 10 extra pounds per feet, or 320 lb-ft. You will have to use superior fuel to get that performance though. Fill up with normal and your torque will drop significantly – down to 227 lb-ft. You will get a six-speed automatic transmission, no matter which engine alternative you choose, which will turn you easily among gears for a smooth ride. The inside of the Mazda6 makes it look like a luxury automobile – something which frequently earns the model a “best in class” rating. The 2021 model presents a few more elements that add to the luxury feel of the car. For example, Apple CarPlay and Android Auto are presented as standard features. On the higher trim level, you get these as wireless features as well. Many other wonderful features are incorporated as standard on the new Mazda6, including safety elements like blind spot monitoring, forward collision monitoring, and automated emergency braking. The Carbon Edition is new for the 2021 Mazda6, and it comes with a polymetal gray exterior and a distinct red interior. It is a radiant combo that produces a dazzling look. Black trim brings excellent accenting. Other outer features consist of a gloss black lip spoiler and side mirrors. The Carbon Edition contains the turbocharged engine as standard, so you get a little more energy to match the daunting profile. The special edition is also packed with elements as it sits just below the Signature trim level, which is the highest trim level. The 2021 Mazda6 continues to provide all the best elements for which the sedan is known, but it offers a few extras to make it an even more attractive drive. The 2021 model will be hitting dealerships soon, so head down to Beach Mazda to learn more about the all-new Mazda6 and to take a test drive. You can get a feel for how the higher torque feels with the turbocharged engine, or try out some of the new elements, like the Apple CarPlay. Visit us today to learn more about this exciting new sedan and to discover your financing possibilities to make this magnificent vehicle affordable for your budget.

The Carbon Edition will be available for the 2021 Mazda CX-5, 2021 Mazda CX-9, and 2021 Mazda6. The pricing and full list of features will be released with each model announcement. more What Features are Included in the Carbon Edition? Not only does the Carbon Edition include design features, it also includes premium features commonly found on the higher Mazda trim levels. Starting with the exterior, the Carbon Edition comes with a Polymetal Gray exterior paint color and black accents. These black accents can be found in the black alloy wheels and the black gloss side mirrors. The interior stands out with red leather seats and red stitching. The red leather seats and stitching are contrasted by black accents throughout the cabin. Technology and Convenience Drivers will also enjoy several technology and convenience features including Apple CarPlay®, Android Auto™, Bose® premium audio system, and heated front seats. The Carbon Edition models also come with many of the i-ACTIVSENSE® safety features including Blind Spot Monitoring with Rear Cross-Traffic Alert and Mazda Radar Cruise Control with Stop and Go.

All of us here at Beach Mazda appreciate your dedication to your profession. As a thank you, we would like to offer you one (1) free oil and filter change to all of our customers in the healthcare field. Restrictions apply, so please speak with your service advisor for all the details. more Along with the oil change, we are also offering the following services: Cabin filter replacement and frigi-fresh service for $59.95 + tax, normally $79.95. Tire rotation for $19.95 + tax FREE interior sanitization service What vehicles are eligible? All eligible Healthcare Worker’s vehicles receiving an oil change during the program period for most standard male/model passenger cars, crossovers and SUVs. What vehicles are ineligible? Exotic vehicles Classic cars Off-road vehicles Certain high-performance vehicles Vehicles greater than 8-quart engine oil capacity Any other vehicle with special manufacturer requirements Vehicles that require specialized tools or training Who is eligible to receive a free oil change? Customers eligible for the Mazda Essential Car Care Healthcare Worker Service program are all active employees working in an Eligible Medical Facility. All U.S. residents This offer is NOT transferable (within a household or otherwise) What are the Eligible Medical Facilities? Hospitals, Urgent Care, Surgical Centers Birth Centers Healthcare Providers, Doctor Offices, Medical Clinics, Medical Offices, Medical Centers, Medical Facilities, Health Systems Mental Health Providers and Addiction Treatment Centers Medical Testing Facilities, Imaging and Radiology Centers Assisted Living, Long-Term Care facilities, Nursing Homes, Hospice Homes, Adult Care Homes, Home Health Agencies Public Health Agencies Medical Laboratory and Research Centers Medical Equipment Providers Orthopedic and other Rehabilitation Centers (Physical Therapy, Chiropractic, etc.) Blood Banks Telehealth Providers What must you provide (Proof of Eligibility)? Documentation that clearly reflects proof of occupation. Examples include: Healthcare workers pay stub Current business license Articles of Incorporation K-1 of most recent business tax return A full business return showing proof of employment from ownership of a healthcare facility Workplace badge accompanied by proper ID You will also need to bring your driver’s license. Beach Mazda Thanks You! Again, all of us here at Beach Mazda want to say thank you for dedication to your profession during this unprecedented time for our nation and the world. This free oil change is small compared to the thanks you truly deserve, but it’s the least we can do. If you need any other type of service on your Mazda vehicle, you can easily schedule an appointment online. It’s a simple process. If you have questions or concerns about this special program, please call Beach Mazda Service as 843-626-3666.

January 2020 marked Mazda Motor Corporation’s 100th anniversary. The company certainly appreciates all of the support from their fans all over the world. To show their appreciation, Mazda announced 100th Anniversary Edition models. Keep reading for the specifics! more Looking Ahead Mazda always goes to its fans in order to better understand how their vehicles can offer improvements to life. They focus on the smallest detail for the sake of increasing the ownership experience. According to Mazda “Each vehicle has been developed with an aspiration to look ahead, while also remembering and respecting the rich Japanese heritage that has guided the brand.” The new 100th Anniversary Special Edition models are going to be designed using the higher-trim levels of select vehicles. They will share design elements from the 1960 R360 Coupe. The 1960 R360 Coupe was Mazda’s very first passenger vehicle. Looking Back The R360 Coupe was developed with exceptional dedication, It certainly had a personality all of its own. It had a forward-thinking design, spritely features and inventive engineering. Those attributes would come to define Mazda for years to come. According to Mazda, “The micro-mini passenger car was powered by a four-cycle engine, unprecedented among its segment at the time. The stylish coupe and modest powertrain, combined with extensive weight-reduction efforts, helped allow the R360 Coupe to provide every owner with effortless driving performance.” Keep in Mind Please be advised however, that in light of the current global crisis, the United States availability of the 100th Anniversary Special Edition Models has not yet been announced. Please check back with Beach Mazda, as we will surely let you know when they will become available. In the meantime, You are more than welcome to check out our fantastic Mazda inventory already here in Myrtle Beach. Have questions? Want to schedule a test drive? By all means, give Beach Mazda a call today!

Just recently, Mazda Motor Corporation marked its 100th anniversary with an employee affair at its head office in Hiroshima, Japan. more HAPPY 100TH BIRTHDAY MAZDA! Centenary official comment by Akira Marumoto, Representative Director, President and CEO: “Mazda originated as a company producing cork and then took the path to manufacturing automobiles. Now, our cars have found friends with many customers from over 130 countries and regions. We would like to express our sincere appreciation to the customers, dealers, suppliers, business partners and the local community, who have supported us over the years through good and bad times, to whom we owe our 100 years of existence. As we look ahead to the next 100 years, we will continue to put people first and cherish our ‘uniqueness of co-creating with others.’ As we strengthen co-creation and cooperation with all those connected with the company, we will continue to challenge ourselves to create unique products, technologies, and experiences that our customers love.” Year Long Celebration Mazda intends to prolong commemorations during the course of the year, including at the Geneva International Motor Show in March with anniversary themed exhibitions and during Mazda Open Day 2020 in May an open house event at Mazda’s headquarters. A ceremony to observe the 100th anniversary of its organization took place recently at an auditorium in the company’s headquarters in Hiroshima to convey gratitude to all shareholders who have backed the company and reasserted resolution for the next one hundred years of future. Roughly 500 people including executives, employees and representatives of workers’ union and associated businesses attended the observance.

Here’s a great update from Mazda Motorsports! They recently provided the first look at the new Mazda3 TCR race car. The new race car will hit the track as part of the 2020 IMSA Michelin Pilot Challenge. Keep reading for more information! more The first race for the Mazda3 TCR will be the four-hour Endurance Challenge. That race is part of the Rolex 24 at Daytona held in late January. By keeping the design of the 2019 Mazda3 hatchback, the Mazda3 TCR keeps the latest idea of Mazda’s signature Kodo - Soul of Motion design philosophy. The designer spent many hours making sure the aerodynamics of the Mazda3 TCR confirmed to the of the TCR requirements. “TCR represents a great opportunity for us to showcase the new Mazda3 and provide our customers another avenue to race Mazda vehicles,” said Masahiro Moro, Chairman and CEO, Mazda North American Operations. “Some of our most important successes in IMSA and SRO TC Americas have been thanks to dedicated customers who chose to race with Mazda, and we hope the next generation of Mazda racers see the same potential in the Mazda3 TCR.” “The Mazda3 features the outstanding design and engineering that Mazda is known for, and because of that, it is a fantastic foundation for our new Mazda3 TCR,” said John Doonan, Director, Mazda Motorsports. “We have looked forward to returning to the IMSA Michelin Pilot Challenge for several seasons, and everyone at Mazda is very excited that we will do just that in 2020. We are eagerly anticipating success for the Mazda3 TCR in IMSA, SRO Americas and in TCR championships around the world.” The new Mazda3TCR is powered by a turbocharged, 4-cylinder engine. The engine produces 350 horsepower. It uses a paddle-shifted 6-speed transmission. All of us here at Beach Mazda are looking forward to all the great things possible with the Mazda3TCR.

Did you know that the Mazda Miata has the4 Guinness World Record for the best-selling two-seater sports car? Mazda doesn’t take that lightly! Mazda loves and appreciates all of their Miata enthusiasts. Now, Mazda North American Operations will be introducing reproduction parts for first generations Mazda Miata. Keep reading for details! more New Reproduction Parts These new reproduction parts will help to extend the life of vehicle sold in North America. Now, there are over 1,000 parts available for the first generation Miatas. This way, Mazda Miata owners and drivers can keep their vehicle on the road! Fan-First Mazda is what’s called a fan-first brand. The company went to Miata clubs and specialty stores in order to better understand the parts their members and customers needed most of all. The new parts will be built in Japan using the most modern materials and methods. The new parts will keep the appearance of the previous era. Many Parts Available A long list of available part will be available. This way, owners and drivers will have the confidence to restore their Miata with quality parts. “There is a pure feeling of joy when it comes to driving a Miata, of any generation,” said Masahiro Moro, Chairman and CEO of Mazda North American Operations. “Our unique Jinba-Ittai – ‘horse and rider as one’ – engineering philosophy has allowed for the engaging and exhilarating driving dynamic that has remained constant over the years, helping make the Miata an important vehicle for the brand and our fans. By helping prolong the life of MX-5 Miata NA models, Mazda is committed to supporting the roadster culture and looks forward to seeing these historic vehicles on the road – and on the track – for years to come.” More Questions? If you have any questions, please call our Beach Mazda Parts Department. We have the staff on hand ready to help you keep your classic Miata on the road!

Huntsville, Alabama has a long history with the United States space program. As a tribute, Mazda Toyota Manufacturing, U.S.A., Inc. (MTMUS) will name its two production lines Apollo and Discovery, respectively. How awesome is that? Keep reading for more information. more Proud to Honor History “Thanks to our team members’ creativity and innovative thinking, Mazda Toyota Manufacturing is proud to name our two future assembly lines Apollo and Discovery in a nod to our city’s heritage as the birthplace of our nation’s space program,” said Mark Brazeal, vice president for administration at MTM.  “The scores of brilliant men and women who worked tirelessly to further mankind’s progress and exploration into the unknown gives our team motivation to add to the Rocket City’s history as a producer of world-class vehicles.” Apollo was the National Aeronautics and Space Administration’s (NASA) program that lead to twelve American astronauts, like Neil Armstrong and Buzz Aldrin, walking on the moon. The Space Shuttle Discovery completed thirty-nine successful mission. It exceeded the number of flights made by any other orbiter in the NASA fleet. Did you know that Discovery also launched the Hubble Space telescope into orbit? Discovery was also the very first American Spacecraft piloted by a woman, Eileen Collins. Still on Schedule The building of MTMUS is still on schedule. The start of production is expected to being in 2021. There will be up to 4,000 new jobs created. Hiring is currently underway. Back in August of 2017, Toyota and Mazda announced a partnership to create MTMUS. This is a joint venture that will produce 300,000 vehicles annually. There will be more than 2,500 worker on-sire at peak construction. Approximately 70 percent of those workers will be from Alabama. More to Come Check back often for more updates about the Mazda Toyota Manufacturing plant. There’s always something interesting to learn!

If you didn’t already know, construction at the Mazda Toyota Manufacturing, U.S.A, Inc. (MTMUS) plant is well underway in Limestone County, Alabama. Plant spokespeople recently announced that the plant aims to have at least 20 percent total diversity spend with certified minority and women-owned business enterprises (MBE/WBE) on plant construction. Keep reading for more information. more Diverse Companies Sourcing for construction has grown and includes recent awards to diverse companies. Such companies are Aristeo Construction which is a certified women-owned business enterprise general contractor, as well as Indiana Bridge, which is a minority-owned business and structural steel supplier. “Every aspect of MTMUS’s business must closely reflect our customers’ diverse backgrounds and experiences, including our team members, suppliers and business partners,” said Mark Brazeal, vice president of administration of MTMUS. “Together with our general contractors and structural steel supplier, we have set an ambitious target that will set the foundation for MTMUS’s future to compete as a world-class manufacturer of vehicles.” New Jobs The building of MTMUS is still on schedule. The start of production is expected to being in 2021. There will be up to 4,000 new jobs created. Hiring is currently underway. Back in August of 2017, Toyota and Mazda announced a partnership to create MTMUS. This is a joint venture that will produce 300,000 vehicles annually. There will be more than 2,500 worker on-sire at peak construction. Approximately 70 percent of those workers will be from Alabama. Did you know? Plant construction highlights include: Standing at attention! The placement of 1,600 steel beams. If stacked upright, that would stretch 80,000 feet into space, or approximately 15 miles, more than double the altitude of commercial aircraft The plant of steel. The use of 26,000 tons of total steel, equal to 52,000,000 lbs., or approximately 10,400,000 average sized red bricks. Go deep and keep running! With 3.1 million square feet under its roof, MTMUS can fit 65 football fields Individuals interested in working for MTMUS can search and apply for jobs online at MazdaToyota.com.

Can you believe the Mazda MX-5 Miata is 30 years old? It sure is a wild thought. It was just a few months ago that Mazda revealed the 2019 Mazda MX-5 Miata 30 th Anniversary Edition. It’s vivid Racing Orange paint scheme debuted at the 2019 Chicago Auto Show not too long ago as well. Keep reading for details. more Limited Availability Mazda made the announcement that there would only be 3,000 unit available across the globe. The vehicles reserved for the United States, all 500 of them, sold out within four hours. There were hundreds of people placed on the waiting list. Now, Mazda opened the ordering banks once again. This allows 143 lucky people to place their order. How awesome is that? Now the total allotment for the United States is 643. “We’ve said it for years, without our diehard fans, the Miata would not be a cultural phenomenon and best-selling roadster of all time,” Masahiro Moro, chairman and CEO of Mazda North American Operations, said. “Fan response to the 2019 Mazda MX-5 Miata 30th Anniversary has been incredible and we’re proud to bring additional units to those on the waitlist.” A Sportscar at its Core The 2019 30th Anniversary MX-5 Miata is a true sportscar and is equipped with the following: RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels Orange Brembo front brake calipers Exclusive RECARO sports seats The Skyactiv-G 2.0 engine rated to deliver 181 horsepower Apple CarPlay TM and Android Auto TM infotainment technologies BOSE® nine-speaker audio system. The 2019 Mazda MX-5 Miata 30th Anniversary has a starting MSRP of $34,995 and is adorned with a unique “30th Anniversary” non-sequential serialized badge. Customers currently on the waitlist will be notified of the newly available inventory. Need More Information? Here at Beach Mazda, we have a fantastic selection of 2019 Mazda MX-5 Miatas on our lot. By all means, give us a call today.