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Mazda’s stunning rotary-powered sports car concept, the Mazda RX-VISION, recently won the “Most Beautiful Concept Car of the Year” award at the 31st Festival Automobile International. Ikuo Maeda, Mazda’s international design chief, accepted the award alongside of Kevin Rice, Mazda’s European design director, Julien Montousse, his counterpart at Mazda North America, and Mazda designer Norihito Iwao. The “Most Beautiful Concept Car of the Year” is just another honor for Mazda’s global design division. The team also took home three prizes last September. That was at the Automotive Brand Contest. They received the prestigious “2015 Team of the Year” award. The RX-VISION was nominated this year along with the Bentley Exp10 Speed 6, Peugeot Fractal, and Porsche Mission E. Mazda’s concept shared the podium with the latter. The Mazda RX-Vision was unveiled at the 2015 Tokyo Motor Show this past November. The Mazda RX-VISION concept demonstrates Mazda’s challenger spirit. The company’s latest concept car is a truly impressive interpretation of its KODO: Soul of Motion design philosophy. The smooth-flowing proportions roar of performance while paying tribute to Mazda’s rich heritage of front engine, rear-wheel drive sports cars. Indeed, the rotary powertrain’s compactness makes traits like the low bonnet possible. Mazda fans are eager to see this creation go into production. We’re excited! The concept award goes to the vehicle that best show pure design creativity and emerging trends. It is one of four grand prizes at the annual event. The winners chosen by a jury of experts and enthusiasts from the world of motorsports, architecture, fashion and design. Check back here or on the Beach Mazda website often for updates and availability. If in the meantime, you’re interested in any other spectacular Mazda vehicle, give us a call today to schedule your VIP test drive experience! Our friendly sales staff is waiting to hear from you!

When driving is in your DNA, you build cars that go the distance without distraction. That’s the thinking behind Mazda Connect. Available on all new Mazda models, Mazda Connect is an advanced infotainment system that keeps you informed, entertained and connected to the outside world, all the while keeping your focus on the road ahead. Designed to be easily accessible and within your line of sight, Mazda Connect lets you navigate a multitude of infotainment functions. It’s impressive technology that keeps you in close touch, no matter how far you travel. Take Command: The multi-function Commander control positioned on the center console offers a seamless way to control the functions displayed on the full color touch-screen monitor, such as audio, hands-free telephone and the available navigation system. Communicate: With voice commands, making and receiving calls is as easy as pushing a button and saying hello. Thanks to Bluetooth hands-free phone and audio streaming, you stay entertained with streaming audio from your compatible mobile device. SMS Text Message Audio Delivery and Reply allows you to enjoy a fully integrated text display and audible readout. On Android phones, it offers the ability to ‘reply’ by choosing from a number of preset, standard return messages. Navigate: Our convenient available factory-integrated Mazda Navigation System, standard on most Grand Touring models, offers the advanced features of today’s navigation devices, including voice commands and advanced lane guidance. Plus, getting around town, or even out of town, has never been easier. This is all thanks to the system’s 3D interactive map with step-by-step audio directions. Entertain: Of course, AM/FM radio is always a choice, now there are new ways to explore music and infotainment via your Bluetooth-enabled and Internet-connected device. Connect to your own playlist, or choose something from the integrated Internet radio apps such as Pandora, Aha and Stitcher. For more information about Mazda Connect and how it will improve your driving experience, give us a call today!

It was recently announced that the 2016 Mazda3 5-Door S Grand Touring has been selected as the ‘Best Compact’ vehicle for Good Housekeeping / Car and Driver’s inaugural ‘2016 Best New Car Awards.’ Now how awesome is that? Good Housekeeping, along with Car and Driver, worked together to screen an initial list of the top 160 vehicles all the way down to 41 vehicles. They named four categories: Compact, Sedan, Eco and Crossover. Then, the engineers from the Good Housekeeping Institute logged over 2000 miles on the roads. They took into account a multitude of vehicle features. They tested everything from performance, safety features, and family friendliness, to price, infotainment systems, usability, storage and intuitive design. The 2016 Mazda3 was popular for its stylish design and sophisticated MAZDA CONNECT system that set it apart from the competition. “The sleek KODO design and Mazda's SKYACTIV™ Technologies are what differentiates Mazda from other automakers,” said Robert Davis, Senior VP of U.S. Operations, Mazda North American Operations. He continued by saying “We are proud that Good Housekeeping and Car and Driver have recognized Mazda3’s quality and value by naming it the Best Compact Car for 2016.” We know the safety and reliability of the Mazda 3 contribute to the family friendliness of the vehicle. The Mazda3 has set the bar high for standards of safety. It was even awarded as a 2015 Top Safety Pick+ by the Insurance Institute for Highway Safety and earning the highest five-star overall safety rating from the National Highway Traffic Safety Administration. Notably, the Mazda3 was also selected this year as a Car and Driver 10 Best honoree. The Mazda3 also features SKYACTIV™ TECHNOLOGY, “KODO—Soul of Motion” design and awesome features such as i-ELOOP, which will enhance the vehicle’s fuel economy, MAZDA CONNECT and the safety features included with i-ACTIVSENSE. The award-winning Mazda3 is one of the most fuel-efficient vehicles in its class and is available in four- and five-door configurations. It’s offered with either a SKYACTIV™-G 2.0-liter or 2.5-liter engine. Both six-speed manual and automatic transmissions also are available. For more information about the Mazda 3 or to schedule your VIP test drive experience, give Beach Mazda a call today. Our appointment times are filling quickly, so please don’t delay!

Driving a car, or being in one, is an everyday part of life. Before you’ve even walked, you’ve probably logged hundreds of miles in the backseat. Now you have the joy of being in the driver’s seat. That is a responsibility Mazda takes seriously. It’s also why we developed a suite of highly advanced safety innovations to protect you and your passengers: i-ACTIVSENSE. Available on select Mazda models, i-ACTIVSENSE employs sophisticated technologies like lasers and radar to help you get a sixth sense for safety through alerts that help you become aware of hazards before they happen. It’s Mazda’s way of creating a safe haven where you feel more confident, in control and focused on driving. Adaptive Front-Lighting System: On select models, these headlights are specifically designed to help you see around corners at night. High Beam Contro l: Available High Beam Control helps the driver see better at night by maximizing opportunities to use the high beams. Lane Departure Warning System: This available system gives audible and visual warnings when the vehicle is about to unintentionally depart from its lane at a speed of 44 miles per hour or higher. Rear Cross Traffic Alert: When backing up, this available feature detects a vehicle approaching from the side and promptly alerts the driver with an audible warning as well as a visual warning in either side mirror. Blind Spot Monitoring: This available system uses radar sensors to detect objects in your left or right blind spot, and then alerts you with a warning light that appears in the corresponding side mirror. Smart City Brake Support: When traveling at speeds between 2 and 18 miles per hour, the Smart City Brake Support system detects objects ahead and prepares the vehicle buy adjusting brake pads closer to the disc. Smart Brake Support: Similar to Smart City Brake Support, this system is intended to help avoid or reduce the severity of a collision but operates at rates of speed (above 10 mph) like freeway driving. Distance Recognition Support System: At speeds above 19 mph, this available feature uses radar technology to measure the distance between your Mazda and the vehicle ahead and indicates a recommended following distance. Mazda Radar Cruise Control: Simply pre-set the vehicle speed and available Mazda Radar Cruise Control will work within a set speed range to help you maintain a safer distance between you and the preceding vehicle, down to 19 mph. If you want to learn more about Mazda’s i-ACTIVSENSE, give Beach Mazda a call today! Our knowledgeable salespeople are more than happy to answer your questions and take you on a VIP test drive experience. Call us today to schedule your test drive soon. Appointments times are filling up quickly. Don’t delay, call today!

Meet the first ever subcompact from Mazda: the Mazda CX-3. To create this feisty five-seater, Mazda left behind conventional thinking and started with a blank slate. The result is a highly capable crossover with impressively bold KODO: “Soul of Motion” styling and available i-ACTIV AWD. Step into the cabin and you’re elevated into a higher driver-centric cabin designed to keep your entire focus on driving. Every innovation is woven throughout the 2016 Mazda CX-3. It offers SKYACTIV™® TECHNOLOGY for better performance and efficiency and MAZDA CONNECT for advanced infotainment technology to i-ACTIVSENSE, which is Mazda’s suite of available safety innovations. Inside, the 2016 Mazda CX-3 offers a clean and modern interior design that feels high-end, yet sporty and practical. It’s built with 60/40 split fold-flat seat-backs that transform your compact five-seat passenger vehicle into a roomy open cabin with up to 44.5 cubic feet of flexible cargo space. The 2016 Mazda CX-3 proves that driving is no longer just about getting from Point A to Point B, but experiencing all the adventures in between. The 2016 Mazda CX-3 is available in three models: Sport, Touring and Grand Touring. It’s also available in eight different colors from which to choose: Soul Red Metallic, Crystal White Pearl Mica, Ceramic Metallic, Meteor Gray Mica, Jet Black Mica, Titanium Flash Mica, Deep Crystal Blue Mica and Dynamic Blue Mica. The 2016 Mazda CX-3 offers the SKYACTIV™-G 2.0L engine with 146 hp and up to an EPA-estimated 35 highway MPG and 6-speed SKYACTIV™-Drive automatic transmission with manual-shift and Sport modes. Also available is the i-ACTIV All-wheel drive and the i-ACTIVSENSE suite of safety innovations including Smart City Brake Support, Blind Spot Monitoring and Lane Departure Warning System. The 2016 Mazda CX-3 is also available with leather-trimmed seats with Lux Suede inserts. There are so many other terrific features, too numerous to list here. Give Beach Mazda a call today and we’ll be more than happy to schedule your VIP test drive today. Appointment times are going quickly, so if you’re interested in learning more about the 2016 Mazda CX-3 call us now!

Mazda is dedicated to building cars that allow their drivers, who brim with the Celebrate Driving, to control them to their heart’s desire. Always has been and always will be. To this end, we are extremely happy to be able to assist in providing everyone with amazing driving experiences so that they can even further appreciate the Celebrate Driving when they grasp the steering wheel of these cars for themselves. Although the driving process is usually fairly unconscious, by concentrating on controlling the car with proper technique we can deepen our real abilities. By doing this, the connection between the car and driver, and even the passengers, becomes more consolidated which makes even the most casual drive that much more enjoyable. When this results in a desire to drive even further, to us there is nothing better. In an accident, the instantaneous reaction from the car and the driver’s response is something that can only be experienced in an emergency. We think it is important to provide opportunities for drivers to experience the safety features of their car, along with the limits of its performance, as well as the driver’s own ability, before an accident ever occurs. There are in infinite variety of ways for drivers to interact and enjoy cars, polish their technique and take on the challenge to achieve even more. We support a variety of desires that people wish to achieve through their cars, whether it be as a hobby, a source of pride, a way to interact with family, or to even realize their dreams. I believe that this aim of delivering a car that provides the “Celebrate Driving” is our mission. We think it is important for Mazda owners, who each have their own aspirations, to be provided with the chance to experience actual driving lessons and compete in real motorsports, in order that they can fully appreciate and enjoy their Mazda cars. To that end we provide stages in which each driver can participate within their own style. A car is not just something that you use to get around. Mazda’s belief in the “Celebrate Driving” is an aim to enrich and make people’s lives more enjoyable through their vehicle. If you want to learn what it’s like to celebrate driving, stop by Beach Mazda and we’ll start the party!

Consumers Digest Names 2016 Mazda3 and Mazda6 as ‘Best Buys’ for 2016 What do you get when you combine 54 years of commitment to the consumer, scrutiny of 12 automobile design and performance characteristics, and 124 combined years of behind-the-wheel auto know-how? Consumers Digest’s Automotive Best Buy recommendations for the 2016 model year, that’s what. That means 48 recommended vehicles (across 13 classes of automobiles) that represent exceptional values in each segment. It means evaluation of specific vehicle attributes; analysis by and feedback from six longtime automotive journalists; answers to questions that you would pose to dealers and salespeople yourself. What don’t you get? You don’t get dated, often inappropriate recommendations of vehicles that are based solely on prior model-year surveys. You don’t get reviews by amateurs. You don’t get recommendations that are rooted in bias. The 2016 Mazda3 and the 2016 Mazda6 have earned top honors on the Consumers Digest “Best Buys” list for 2016. The Mazda3 was selected in the “Compact Cars” category, while the Mazda6 was named one of the best “Family Cars.” Consumers Digest describes the 2016 Mazda6 as “one of the most entertaining-to-drive midsize sedans” and says that “the cabin is spacious and quiet and affords generous rear legroom…” The 2016 Mazda3 is recognized as a “Best Buy” because it “looks, feels and drives like a more expensive car.” The magazine describes the 2016 Mazda3 as being “the sportiest-feeling model in its class…” Both vehicles are currently available at dealers nationwide. Consumers Digest determines “Best Buys” by recognizing the cars with exceptional value. According to the magazine, value is based by the car’s purchase price and ownership costs, as well as comfort, performance and utility. The automotive experts with Consumers Digest decide category winners after driving the vehicles under a range of circumstances and conditions, while also using a checklist to determine performance characteristics and design quality.

SKYACTIV™® TECHNOLOGY Delivers Top Fuel Efficiency for Third Consecutive Year Mazda is pleased to announce that the U.S. Environmental Protection Agency (EPA) noted in its most recent Light Duty Fuel Economy Trends report that Mazda Motor Corporation is the most fuel-efficient auto manufacturer in the U.S.  With the highest fleet-wide adjusted fuel economy performance of 29.4 miles per gallon (MPG), and the lowest CO2 emissions of 328, Mazda led the chart for model year (MY) 2014. For the third consecutive year, Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer in the industry, without offering a hybrid or electric vehicle. Mazda’s unique SKYACTIV™® TECHNOLOGY has made this level of efficiency possible.  SKYACTIV™® is a suite of component and engineering technologies intended to cut vehicle weight and improve engine efficiency for outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure. “At Mazda, Driving Matters and so does fuel economy,“ said Jim O’Sullivan, president and CEO, Mazda North American Operations. “Using SKYACTIV™® TECHNOLOGY, Mazda has been able to achieve class-leading fuel efficiency in nearly every segment it competes in. This achievement verifies that Mazda has evolved to offer what others can’t, vehicles that are of high-quality, great looking, fun-to-drive and fuel efficient.“ Mazda’s SKYACTIV™® TECHNOLOGY can be found throughout its vehicle line up including the Mazda3, Mazda6, Mazda CX-5 and in the all-new Mazda MX-5 Miata and Mazda CX-3. The Mazda CX-3 crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway, which positions Mazda CX-3’s fuel economy as class-leading among all 2015 and 2016 subcompact crossover utility vehicles. Arriving in 2016, the all-new Mazda CX-9 will feature a new SKYACTIV™® 2.5 liter direct injection turbocharged gasoline engine.  The Mazda CX-9 aims to offer customers a combination of great performance in everyday driving situations and excellent fuel economy. Mazda has also been named by U.S. News and World Report as the 2016 Best Car Brand.

Mazda Motor Corporation has announced that the all-new Mazda MX-5 Miata Roadster has been named 2015-2016 Car of the Year by the Japan Automotive Hall of Fame (JAHFA). An award ceremony was held recently at Mazda’s Tokyo office. Roadster is the third Mazda to win the award following the Mazda RX-8 which took the honor in 2003. JAHFA’s judges praised the all-new Mazda MX-5 Miata Roadster for its sophisticated open-top sports car design and advanced SKYACTIV™® TECHNOLOGY. They also noted the outstanding driving performance and fuel efficiency the model exhibits thanks to its lightweight yet highly rigid body. The all-new Mazda MX-5 Miata Roadster is the sixth model in Mazda’s new-generation lineup of vehicles featuring the full range of SKYACTIV™® TECHNOLOGY and KODO-Soul of Motion design. This lightweight open-top two-seater front-engine rear-wheel drive sports car is designed to provide pure Jinba-ittai driving fun. In redesigning the model Mazda concentrated on stimulating the senses and sensations through which people enjoy cars at a deeper level than ever before. Also, in redesigning the Mazda MX-5 Miata, Mazda aimed to further deepen the experience of driving fun and managed to both perfect the driving position and reduce the weight of the car by over 100 kilograms. While ensuring that the Mazda MX-5 Miata would remain a true driver’s car, Mazda engineers were determined to make the vehicle practical enough for daily use, adopting a weatherproof, easy-to-open-and-close top and ensuring enough space in the luggage compartment for two carry-on-sized bags. All passenger vehicles with an expected annual sales volume of over 500 units, announced or launched in Japan between October 1, 2014 and October 31, 2015 are eligible for this year’s Car of the Year Japan award. The Mazda MX-5 Miata Roadster follows the Mazda Mazda2 last year to become the sixth Mazda vehicle to take the Car of the Year award Japan. “Our Roadster represents everything we stand for in terms of our car-making philosophy, so we are delighted to have that recognized,” said Masamichi Kogai, President and CEO of Mazda. “Mazda will continue to build cars that brighten people’s lives. We aim to become a “one-and-only” brand for our customers, a brand they

If you’re not already addicted to Instagram, you might think that it’s only used to share pictures of pop-up burger joints and poolside selfies. However, the photo-sharing cell-phone app is actually a pretty handy way of staying social with the Mazda vehicle community and snapping some super-cool pictures of your beloved Mazda vehicle. To get involved, all you need to do is download the Instagram app onto your smartphone, pick a username and start populating your profile with pictures of your Mazda vehicle. Check out our handy guide  below to taking the very best pictures to post. There’s a range of filters and editing options available to make your pictures look (almost) professional. Plus you can tag up your images using the hashtag symbol (#) to ensure as many people as possible see your snaps. And, with over 300 Million active users on the app alone, that’s a lot of eyes! If that’s not enough, you can search and follow like-minded Instagrammers to see pictures of their cars, and search existing hashtags to get involved in the community. So, get snapping and sharing! Who know who will see your pictures… Better Pictures: The Zoom-Zoom Guide Frame your subject – Take time to square things up. Getting your horizon level really makes a difference and adds to a sense of balance. If you’re struggling to keep things straight, edit your picture after it’s been taken using the free leveling took in Instagram before uploading it. Check the background – When taking pictures and/or selfies with your Mazda vehicle, keep an eye on your background. You don’t want a tree or any other object sprouting out of your sunroof! Exposure – A camera can’t see light as well as your eyes can. Using an iPhone makes it easier to adjust the focal point of your picture. Just tap on the screen as you’re about to take your shot. If you’re taking a picture of a dark or light car this helps the smartphone camera to adjust. Light – Try to avoid shooting in the middle of the day as the sun can cast hard shadows on your image. The best time to photograph your car is the so-called “Golden Hour”. That is the precious 60 minutes before sundown. After that, the artificial light on the streets and in parking lots can be used to great effect. Creativity – Keep it fun and try a different take on the same theme. When you’re shooting your Mazda vehicle, try a close-up of as certain design feature. Or, totally change the look and feel of the photo by converting it to black and white. And don’t forget to tag the image with tags like #zoomzoommag #drivingmatters #mazdausa #mymazda #longlivetheroadster Don’t forget, Beach Mazda and Beach Automotive Group are also on Instagram! Tag us as well with #beachmazda or #beachautomotivegroup because we love to see our Mazda vehicle drivers enjoying their Mazda moments!

Planes and trains are of little interest to Eddy Avol. But that doesn’t mean that the IT consultant from Rockland County, 40 minutes north of New York City, isn’t a fan of travel. He just prefers to do it by automobile, in his Mazda Miata. “I’ve probably done over 20 cross-country road-trips, coast to coast trips in the last 20 years,” smiles Eddy. “In fact this year, I did an 8,500 mile round trip to Southern California, then up to Oregon, then back to New York. It was fun.” A large ingredient of the fun is undoubtedly Eddy’s car of choice: a white 1990 Mazda Miata NA. Bought new, the roadster now has an astonishing 448,000 miles on the clock. “It’s my only car, and I don’t commute in it and don’t take it out in the winters as I don’t to get any salt on the bodywork,” says Eddy. “I just take off, see the country via the back roads. It’s so good just to drive. Some people might say that’s a scary thing to do considering the distances I travel, but I trust my NA completely.” In 25 years of ownership, the white Mazda Miata has only let Eddy down once.  “The only time I’ve had a problem with the car was when I took out the stock fuel pump after 350,000 miles,” he says. “I figured after all that time the thing just wouldn’t last. but there was nothing wrong actually wrong with it. Replacing it was just preventative maintenance. So, I put in an aftermarket fuel pump, and a year later that failed!” he laughs. “The only time in a quarter of a century that I’ve needed a tow.” He replaced it with an original Mazda Miata part and hasn’t had a single problem since. Unsurprisingly, Eddy is in no hurry to get a new ride. “I’ve got absolutely no plans to replace it and I’ve definitely got to hit the magic 500,000 miles,” he adds. “Above all, I love this car and the people that I’ve met because of it. It’s just awesome! The clubs, the other owners, the whole social scene?buying a Mazda Miata is the best thing I ever did.”

Mazda Motor Corporation was today awarded the Grand Prize for Corporate Communications in the 31st annual Corporate Communications Awards organized by Keizai Koho Center (Japanese Institute for Social and Economic Affairs). It is the first time the company has taken the prestigious Grand Prize. The Corporate Communications Awards were founded by the Keizai Koho Center in 1984 with the aim of promoting corporate communications in Japan and each year it recognizes corporations, executives and workers for excellence in corporate communications. The Grand Prize awarded to Mazda this year is given to corporations that contribute to society by understanding societal expectations and reflecting them into their business practices while accurately communicating with stakeholders regarding their activities. Below is an excerpt from Keizai Koho Center’s media briefing materials outlining the reasons Mazda was chosen to receive the award. “From their headquarters in Hiroshima, Mazda is speaking to a global audience. Their communication activities are strategic, emphasizing their unique SKYACTIV™® TECHNOLOGY and KODO-Soul of Motion design, and expressing the philosophy behind them in “a story that reveals the heart.” Mazda is taking a consistent, company-wide approach to communications internally as well, promoting a philosophy which stresses “your work is not done until you can communicate it.” Public perception regarding Mazda’s cars has improved dramatically, and the company is gaining an image as a brand that makes appealing cars that stand out from the crowd. Also important is the role they have played in post-war Hiroshima, both economically and culturally, including their support of the local professional football and baseball teams, despite going through periods of difficulty themselves. “It is an honor to receive this prestigious award with such a long history,” said Masamichi Kogai, Mazda’s Representative Director, President and CEO. “I believe this award recognizes the steady company-wide efforts we have made to communicate the thinking behind Mazda’s products and manufacturing as well as our corporate personality. And the achievement can only be attributed to the support of our stakeholders, such as the media who are interested in our activities and frequently report them, as well as all devoted Mazda owners. Taking encouragement from this award, Mazda will continue to work hard to use communications as a tool to create empathy between Mazda and its customers at a variety of touchpoints, aiming to become a brand that builds a special bond with our stakeholders.”