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World's Most Beautiful Red It's unmistakable. That beautiful Mazda red color is called Soul Red Metallic. When a person thinks "Mazda" it's a given they are going to visualize their favorite model in that gorgeous red color. But, how can you improve on such a perfect color? Keep reading for details about the new color. New Design Expert Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design. “I wanted to create the world’s most beautiful red,” Okamoto explained. “A color that people would viscerally feel was beautiful and that would immediately grab their attention. The CX-5 represents an evolution of the concept of ‘less is more’ that does not rely on character lines. This required a new red that would beautifully highlight the exquisite transitions in the body’s surfaces.” Amazing Team In this belief, Okamoto put together a task team comprising people from development and production along with representatives of suppliers. The team then set out to develop a new version of Soul Red. In developing the new Soul Red, Okamoto presented team members with the following three verbal images of what he felt was required of the new color: bright highlights bursting with powerful energy like that of flowing magma, shaded areas with a clear, translucent nature and a lustrous shine exhibiting fine detail and hardness. But these descriptions were not enough for the team to grasp the image of the ideal color that Okamoto was aiming to create. To help illustrate what he had in mind, he showed them a bright ruby-colored drinking glass. A Science to it This new color wasn't developed by chance. There was a science to it, of course. The commitment and passion each team member devoted to the project led to a variety of new technologies that defy conventional thinking and the creation of a newer red color with a translucent quality never before seen.

Great Lengths Mazda goes to great lengths to design vehicles that are not only technologically advanced and safe. Mazda vehicles are also very pleasing to drive. That's right. They are pleasing vehicles to drive. Let that sink in for just a moment. Pleasing? Think about it... Have you ever thought about a vehicle just being pleasing to drive before? These design elements, known as sub-designs, are the little things some automakers take for granted. Mazda builds beauty into spaces that may very well go unseen by customers. Have you ever thought about how the seats fit your body just right? What about how the door handles feel to your fingertips? Maybe you chose your Mazda vehicle based on that that certain something you liked about it but just couldn't name. It wasn't some fluke or coincidence. No. Mazda builds their vehicles to make you happy. If you're not happy behind the wheel of a Mazda, something is seriously wrong! “Mazda’s designs are acclaimed, and every member of the engineering team was as eager as the designers to improve the appearance of functional parts and create the most beautiful overall design possible,” said Shinji Fujikawa, a member of the body CAD group. Designers made over 250 targeted improvements. For the new CX-5, this design process began in the initial stages of vehicle development. The team made small adjustments that resulted in a simpler surface and smoother lines. The result is what Mazda has described as "a variety of synergistic effects that create a cleaner look and an easier assembly process, all while reducing the pressure borne by the corners while driving." It's true that many of these improvement won't be noticed by drivers. But, the contribution to the appeal of Mazda vehicles will be. Drivers will feel it in the way their Mazda vehicle drives. They will notice it when they wash their vehicle or change a tire. Their vehicle will give them a certain something they may not be able to name, but they will know only Mazda has it.

Fifty Years It's been fifty years since a small Japanese automaker burst onto the scene with technology that everyone said could never happen. Mazda Motor Corporation, then called Toyo Kogyo Corporation, knew their new technology would be revolutionary. It had to be. Toyo Kogyo Corporation The Toyo Kogyo Corporation, a small precision tool company, needed a new technology that would reinvent not only the company, but automotive technology as a whole. That's when they licensed German rotary engine technology. Their aim was to share information with the German automakers and prove to the world that a rotary engine technology could be successful. That is when Mazda Motor Corporation was born. The automotive industry was in for a surprise. Rough Start It was a rough start for Mazda. In the first hour after arrival, the prototype rotary engine seized. Mazda knew though, this was not the end. It was only the beginning. It was going to be a long road ahead for them, but they never relented. At the 1964 Tokyo Motor Show, the Mazda Cosmo Sport 110S was introduced to the world. Three years later, on May 30, 1967, it went on sale. It was the world's very first production twin-rotor rotary engine car. The Cosmo was also Mazda's very first sports car. Only 1.176 production Cosmo Sports would be built. However, it's legacy would extend for years. Mazda never stopped improving their vehicles. Five Decades Later After fifty years, Mazda still remembers the early days, as they are still a very important part of what makes Mazda, well, Mazda. Even though they may not be employing the use of rotary engines, Mazda is still advancing technology that enables incomparable driver experiences. Beach Mazda understands this. We also strive to offer our Mazda owners exceptional experiences. Whether it's buying a new Mazda vehicle or in our service department, we want all of our customers to have no less than the best. If you're not familiar with Beach Mazda, stop by today. You'll be pleased you did.

When you select a brand-new Mazda model like the Mazda CX-5 or the latest Mazda3, be prepared to take your performance to the next level. This is all thanks to Mazda’s exclusive SKYACTIV™® TECHNOLOGY. With engines, transmissions, and framework all working in unison under this innovative platform, your drive behind the wheel of a Mazda model goes unparalleled. Find out more about what makes this possible with Beach Mazda. Contact Us Engines With two distinct engines on offer as part of the SKYACTIV™® lineup, you’ll certainly find your ideal blend of output and efficiency. The SKYACTIV™®-G gasoline engine, for example, boosts fuel economy figures and torque by around 15% as compared with comparable engines on the market. Meanwhile, the SKYACTIV™®-D diesel engine boasts a 20% improvement in fuel economy as compared with other conventional diesel engines, all while maintaining clean emissions. One thing is for sure – you can’t go wrong with either machine. Transmissions Under the SKYACTIV™® platform, you’ll have your choice of either a manual or automatic transmission, either of which significantly enhance the performance of your new Mazda6 or other Mazda model. The SKYACTIV™®-DRIVE automatic transmission, for example, promises smooth shifts and superior fuel efficiency, even at lower speeds. Plus, it offers more of a direct feel that typically is associated with manual transmissions. If pure manual is more your style, though, Mazda’s SKYACTIV™® TECHNOLOGY still has you covered. The SKYACTIV™®-MT manual transmission that allows you to feel as though you’re behind the wheel of a sports car, yet it also guarantees ultimate control Framework Perhaps the most important aspect of how a vehicle performs depends on how it was constructed. For Mazda, that has meant incorporating SKYACTIV™® TECHNOLOGY in the body and chassis of each model it creates. SKYACTIV™®-BODY, for instance, proves both rigid and light. In fact, its weight has been reduced by 8%, while rigidity improved by 30%, which helps it to move nimbly and also stand strong in the event of a collision. The SKYACTIV™®-CHASSIS works with the body thanks to an electric power steering system for easy handling. Learn More About Innovative Mazda Technology Mazda’s SKYACTIV™® TECHNOLOGY undoubtedly has captured your attention, but the automaker’s commitment to high-tech features goes well beyond performance – extending to safety, in particular. Explore your options at Beach Mazda, and contact our team with any questions about Mazda’s futuristic platform.

Mazda Motorsports Update Do you follow Mazda Motorsports? If not, you're really missing out on some awesome racing. Keep reading for all the details about the 2017 Pirelli World Challenge Touring Car Championships! 2017 Pirelli World Challenge Touring Car Championships The season is already half over for the 2017 Pirelli World Challenge Touring Car Championships. The Mazda team racers are off to a really strong start. Making its debut in the TCA class (Touring Car A) is the fourth generation MX-5 race car. Already it has achieved five wins in the first six races. All total, the Mazda team claimed 16 out of 18 podium positions thus far in the TCA class. They are also the leading drivers, team and manufacturers championships just after six of 12 races. Racing Teams Setting the pace are S.A.C Racing teammates Elivan Goulart and Matt Fassnacht. Dean Copeland from Copeland Motorsports and Eric Powell from Tech Sport Racing are quickly closing the gap. Having opened the season with an ideal birthday weekend at VIR, Fassnacht scored two pole positions and two wins. By doing that, he took the early points lead. After that, he scored a second and third places for a grand total of six podium finishes in the first six races. Goulart, who is the defending TCA Champion, completed races in second, fourth, second and second places before obtaining two wins at Lime Rock Park. He's also the points leader among all the racers. Copeland won at Canadian Tire Motorsports Park. Powell has two podium finishes and hasn't been lower than sixth place in any race. “Thanks to all of the Mazda teams for a great start to 2017.  Seeing the Global Cup car debut in PWC has been a fantastic addition for our customers,” said David Cook, business development manager, Mazda Motorsports. “We expect a great battle for the championship in the second half of the year and can’t wait to see who will be crowned as champion when we get to Mazda Raceway in October.” Remaining Schedule The Remaining 2017 Pirelli World Challenge (TC/TCA/TCB) Race Schedule: Aug 11-13 – Utah Motorsports Campus – Tooele, Utah Sept 1-3 – Circuit of the Americas – Austin, Texas Oct 13-15 – Mazda Raceway Laguna Seca – Monterey, California Each event is a double-header, with two races per weekend, for a 12-race season. Visit Beach Mazda Beach Mazda is happy to provide the very best Mazda Motorsports updates. We may not have race cars on the lot, but we do have some seriously awesome Mazda vehicles. Keep checking back for more updates soon!

IIHS Top Safety Pick+ Mazda recently announced that the 2017 Mazda CX-9 earned a Top Safety Pick+ rating from the Insurance Institute of Highway Safety. This is the highest score that can be earned. The CX-9 is Mazda's mid-size, three row crossover. Multiple Award Winner The CX-9, which has been on sale for just over a year, has earned many awards and much praise. In recent months, it was listed as a Car and Driver 10-Best Trucks and SUVs. It also earned a place on Ward's Automotive's 10-Best Interiors and 10-Best Engines list for this year. “The concepts of ‘self’ and ‘family,’ as well as ‘smart indulgence’ led the way for our engineers and designers to create their ideal midsize crossover SUV,” said Masashi Otsuka, VP of R&D and design, MNAO, who served as the CX-9’s program manager in his previous role with Mazda Motor Corporation in Hiroshima, Japan. “We wanted to create a vehicle that could delight couples or shuttle families with the same effortlessness. Now, we are proud to say that the IIHS has recognized CX-9 for its safety, highlighting the achievements of our engineering team.” The Mazda CX-9 earned high marks in collision and occupancy protection test. It earned the highest rating of "Good". The CX-9 also passed the IIHS's new headlight tests with its standard LED lightning. The CX-9's automatic emergency braking capabilities were also tested. Again, a earning a score of "Good". CX-9 at Beach Mazda Beach Mazda is proud to share this good news with all of our customers! We are also proud to offer a great selection of new Mazda CX-9s here in Myrtle Beach. Stop by or give us a call today so we can introduce you to the award winning Mazda CX-9. Please don't delay though, VIP appointment slots are going quickly. Get scheduled for one today and be riding in style and safety tonight!

What's this we hear? Why, it's news of another award for Mazda! They just keep coming and coming. That's fine by us here at Beach Mazda. We love good news, awesome awards and being able to sell amazing Mazda vehicles. Keep reading for all the great details from Parents Magazine and Edmunds.com! Parents & Edmunds: Best Midsize Crossover The experts at Parents magazine and at Edmunds.com recently announced that they have named the all-new 2017 Mazda CX-5 as Best Midsize Crossover on their list of 10 Best Family Cars of 2017. The CX-5 was honored for its combination of performance, safety, value and family-friendly features. But, Beach Mazda was already aware of those terrific attributes. We've been saying all along that families have no reason to trade their safety for performance. They also don't have to compromise comfort for elegance. The CX-5 has already set itself apart from the rest of the crossovers out there. “For 2017, we completely redesigned the CX-5 and made more family-friendly improvements,” said Tetsu Nakazawa, Mazda North American Operations vehicle line manager for the CX-5. “We even engineered the rear doors to open wider from the previous model year to allow for easier child-seat loading and unloading. Being recognized by Parents magazine and Edmunds is an honor and it attests to our commitment of making a great vehicle that fits a variety of lifestyles.” Call Beach Mazda today! The 2017 Mazda CX-5 has it all. But, Beach Mazda already knew that. We've been telling our customers about the CX-5 since it was first introduced! We have a great selection of award winning 2017 Mazda CX-5s on the lot right now. Give Beach Mazda a call today to schedule your very own VIP Test Drive Experience. If we know you're coming, we can have everything set up and ready for your arrival! You'll be able to hop right in and head down the road on your test drive!

Are you looking for a quality sedan or SUV with an abundance of safety features to help make your ride secure? Many new Mazda vehicles are offered with i-ACTIVSENSE ®, an integrated suite of advanced safety features that have been carefully designed to make your life easier. Explore how these various systems work together, and test them out in person at Beach Mazda in Myrtle Beach, SC. Contact Us Active Systems These features are all put in place to reduce that chance of a collision: Adaptive Front Lighting System: This feature is able to angle your headlights so that you’re able to see around the curve when turning around a bend. High-Beam Control: The high beams automatically turn on when there’s no one around and turn off when there’s another vehicle in the vicinity. Mazda Radar Cruise Control: This adaptive cruise control system is able to help you keep a safe distance between your car and the car in front of you by automatically braking and accelerating when your cruise control is on. Rear Vehicle Monitoring System: If there is a vehicle behind you or in one of the neighboring lanes, this system will warn you so that you don’t back up or switch lanes at the wrong time. Lane Departure Warning System: This system is able to let you know if you’re not staying centered in your lane. Forward Obstruction Warning: When your vehicle is getting too close to a vehicle or object in front of it, this system warns you to apply the brakes to avoid a collision. It works at different speeds depending on the version you get. Acceleration Control for AT: This system automatically reduces acceleration when the driver accidentally hits the accelerator. Pre-Crash Safety Systems These systems intervene to help intervene when a collision seems possible: Smart Brake Support – This system is able to automatically apply the brakes to help avoid or mitigate the impact of a collision. Get a New Mazda with i-ACTIVSENSE ® The new Mazda lineup features a variety of different models that are offered with i-ACTIVSENSE ®, including popular vehicles like: Mazda3 sedan and 5-door hatchback Mazda6 sedan Mazda CX-5 crossover SUV Explore this advanced suite of safety features today at Beach Mazda, located at [di_dealer_option street_address=“”] in [di_dealer_option city=“”], [di_dealer_option state=“”]. We have the full lineup of new Mazdas in stock. You can contact us at [di_dealer_option phone=“”] with any questions about our dealership, i-ACTIVSENSE ®, and anything else about the new Mazda lineup.

Happy 15 th birthday Mazda6! Can you believe the Mazda6 is now fifteen years old? Over the last decade and a half, the Mazda6 has redefined what a midsize sedan should be. Continually, it has offered excellent driving dynamics and a design that stands out among the rest. It has carved its own path as the family car that is also fun to drive. After fifteen years, the current third generation is still setting the standard. New Features For the 2017 model year, Mazda6 added many of the premium touches that were introduced in the all-new Mazda CX-9, including additional sound insulation by way of thicker door seals and laminated front glass and luxuries like available Nappa leather seating surfaces and rear USB charging ports. Mazda6 was also the first vehicle in the U.S. to include G-Vectoring Control, a Mazda-exclusive technology that uses throttle and steering inputs to smooth out steering feel, leading to greater confidence behind the wheel and more sure-footed handling. Throughout its decade and a half, no matter which generation, Mazda6 has remained true to its mission, serving families who want a midsize car without compromise. Now, as in 2002, Mazda 6 continues to over-deliver. Come To Beach Mazda Are you interested in owning you own Mazda6? Well, look no further than Beach Mazda! We have a great selection of Mazda6s on sale on the lot right now. Give us a call today and we will be more than happy to schedule a time for you personalized VIP Test Drive Experience. We will have the car you select in front of the building and waiting for your arrival. There’s no hassle either. We’re here to make sure you have the best possible car buying experience. We want you to be happy! Give Beach Mazda a try today. We have the perfect Mazda just for you!

One Millionth Everyone loves the Mazda MX-5 Miata. Now, the one millionth MX-5 Miata has return to Mazda headquarters in Hiroshima after its year-long globe circling tour. Celebration The one millionth Mazda MX-5 Miata is a commemorative model that celebrates the production of 1 million units of the iconic sports car. Mazda created the tour in order to celebrate reaching one million units with their fans. It was a sort of “thank you” to everyone who showed support for the model over the years. During the tour, the vehicle was displayed at more than thirty events in Japan, Germany, Spain, Canada and the United States among others. Thousands of MX-5 fans signed their names on the bodywork. In the United States alone, the “Millionth Miata Celebration Tour” made 18 stops between August and November of last year. “Seeing so many signatures from all over the world really brought home the fact that people from different countries, cultures and generations have supported the MX-5 for more than a quarter of a century,” said Masashi Nakayama, Program Manager and Chief Designer of the fourth-generation MX-5. “We are forever grateful to these fans, and we will continue working to elevate this car, a symbol of Mazda’s dedication to driving pleasure, to the realm of high culture as we set our sights on the next milestone – 2 million units.” On Display Upon returning to Japan, the One Millionth Miata took part in the Hiroshima Flower Festival parade that was held on May third. It then sat on display in Mazda’s headquarters for five days. We have to agree, this is some pretty special news. To think there are now well over a million MX-5 Miatas that have been made is incredible. The MX-5 Miata sure is a special car. Want your own? If you’re interested in having your own MX-5 Miata, give Beach Mazda a call today. We’ll be more than happy to show you how you can own one for yourself. With this in mind, don't wait any longer.

Mazda3 is the coolest car! Mazda is seriously going to need more room on its award shelf! As a matter of fact, it was just named coolest car under $18,000! Of course it was! Kelley Blue Book For the 4 th year in a row, the Mazda3 won the top spot on Kelley Blue Book’s 10 Coolest Cars Under $18,000. In fact, the Mazda3 has been listed among KBB.com’s annual affordable cool car list since the vehicle was first introduced fourteen years ago! Way to go Mazda3! “The Mazda3 is widely regarded as the best-looking and most fun-to-drive vehicle in the segment, and we call it one of the coolest cars of all time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. Two critical aspects are among the determining factors that KBB.com editors use to choose the winner. A car must be fun to drive as well as fun to own. This just goes to show you that you don’t have to break the bank in order to own and drive a cool car. Awesome Technology The 2017 Mazda3 comes standard with G-Vectoring Control. This is technology Mazda developed to improve the way a vehicle reacts to driver inputs. The most recent model offers a striking interior and design. It delivers a premium appearance. The Mazda3 is also a very safe vehicle to drive, having earned a Top Safety Pick+ from the insurance Institute for Highway Safety. Visit Beach Mazda Come on! You know you want to get your zoom-zoom on! Give Beach Mazda a call today. We’ve got a great selection of new Mazda3s on the lot. They are all just waiting for you to take a test drive. Don’t worry, if you give us a call, we can set up the perfect time for your VIP Test Drive Experience. Can't you just feel the excitement? Stop by Beach Mazda today and be cruising Myrtle Beach in your new Mazda3 tonight!

3 rd Annual Touge California rally How about some more Mazda racing news? Mazda just announced that, once again, it’s partnering with Japanese Nostalgic Car to sponsor the 3 rd annual Touge California rally. That’s pretty cool! Japanese Nostalgic Car is the largest U.S. based online magazine. It covers vintage cars and Japanese automotive culture. This will be the 2 nd year Mazda is the title sponsor. This sounds like a really cool event! Rotary Engine This year’s event will honor the 50 th anniversary of Mazda’s very first sports car. Do you know what car is it? The Cosmo Sport 110S, powered by a Wankel rotary engine. Much like it does today, Mazda used the knowledge of its engineers to develop distinctive technologies that set Mazda apart from the rest of the automotive field. Mazda is known for its rotary engines, of course. But, back in the 60s, other vehicle manufacturers held patents to build a rotary engine. Fortunately for Mazda, none of the other automakers were ever successful in making the technology work. Mazda has, time after time, challenged regular thinking. Vintage Vehicles The determined spirit of innovation will be on display on July 15 th in Southern California. The Touge California acts as host to vintage Japanese vehicles from across the United States. Several vintage vehicles from Mazda’s own Heritage Collection will also be present. “We created Touge California three years ago to provide a Mille Miglia-style road rally for owners of Japanese cars,” said Ben Hsu, founder and editor of Japanese Nostalgic Car. “Our focus was to embrace and celebrate the cars we might have grown up with or may have been forbidden fruit, growing to legendary status in their Japanese home market.” “Touge” (toe-geh) is a Japanese word meaning “Mountain Pass”, synonymous with the spirited driving styles adopted throughout hilly Japanese expanses. Fun Event It sure does sound like this is going to be a seriously fun event. All of us here at Beach Mazda are looking forward to hearing all about it! Stay tuned for more great Mazda racing info, of course. IN the meantime, stop by Beach Mazda. We have a terrific selection and brand new and pre-owned Mazdas on the lot. Definitely, give us a call today. Sooner or later, you're going to want a Mazda for yourself!