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It was recently announced that the 2016 Mazda3 5-Door S Grand Touring has been selected as the ‘Best Compact’ vehicle for Good Housekeeping / Car and Driver’s inaugural ‘2016 Best New Car Awards.’ Now how awesome is that? more Good Housekeeping, along with Car and Driver, worked together to screen an initial list of the top 160 vehicles all the way down to 41 vehicles. They named four categories: Compact, Sedan, Eco and Crossover. Then, the engineers from the Good Housekeeping Institute logged over 2000 miles on the roads. They took into account a multitude of vehicle features. They tested everything from performance, safety features, and family friendliness, to price, infotainment systems, usability, storage and intuitive design. The 2016 Mazda3 was popular for its stylish design and sophisticated MAZDA CONNECT system that set it apart from the competition. “The sleek KODO design and Mazda's SKYACTIV™ Technologies are what differentiates Mazda from other automakers,” said Robert Davis, Senior VP of U.S. Operations, Mazda North American Operations. He continued by saying “We are proud that Good Housekeeping and Car and Driver have recognized Mazda3’s quality and value by naming it the Best Compact Car for 2016.” We know the safety and reliability of the Mazda 3 contribute to the family friendliness of the vehicle. The Mazda3 has set the bar high for standards of safety. It was even awarded as a 2015 Top Safety Pick+ by the Insurance Institute for Highway Safety and earning the highest five-star overall safety rating from the National Highway Traffic Safety Administration. Notably, the Mazda3 was also selected this year as a Car and Driver 10 Best honoree. The Mazda3 also features SKYACTIV™ TECHNOLOGY, “KODO—Soul of Motion” design and awesome features such as i-ELOOP, which will enhance the vehicle’s fuel economy, MAZDA CONNECT and the safety features included with i-ACTIVSENSE. The award-winning Mazda3 is one of the most fuel-efficient vehicles in its class and is available in four- and five-door configurations. It’s offered with either a SKYACTIV™-G 2.0-liter or 2.5-liter engine. Both six-speed manual and automatic transmissions also are available. For more information about the Mazda 3 or to schedule your VIP test drive experience, give Beach Mazda a call today. Our appointment times are filling quickly, so please don’t delay!

Meet the first ever subcompact from Mazda: the Mazda CX-3. To create this feisty five-seater, Mazda left behind conventional thinking and started with a blank slate. more The result is a highly capable crossover with impressively bold KODO: “Soul of Motion” styling and available i-ACTIV AWD. Step into the cabin and you’re elevated into a higher driver-centric cabin designed to keep your entire focus on driving. Every innovation is woven throughout the 2016 Mazda CX-3. It offers SKYACTIV™® TECHNOLOGY for better performance and efficiency and MAZDA CONNECT for advanced infotainment technology to i-ACTIVSENSE, which is Mazda’s suite of available safety innovations. Inside, the 2016 Mazda CX-3 offers a clean and modern interior design that feels high-end, yet sporty and practical. It’s built with 60/40 split fold-flat seat-backs that transform your compact five-seat passenger vehicle into a roomy open cabin with up to 44.5 cubic feet of flexible cargo space. The 2016 Mazda CX-3 proves that driving is no longer just about getting from Point A to Point B, but experiencing all the adventures in between. The 2016 Mazda CX-3 is available in three models: Sport, Touring and Grand Touring. It’s also available in eight different colors from which to choose: Soul Red Metallic, Crystal White Pearl Mica, Ceramic Metallic, Meteor Gray Mica, Jet Black Mica, Titanium Flash Mica, Deep Crystal Blue Mica and Dynamic Blue Mica. The 2016 Mazda CX-3 offers the SKYACTIV™-G 2.0L engine with 146 hp and up to an EPA-estimated 35 highway MPG and 6-speed SKYACTIV™-Drive automatic transmission with manual-shift and Sport modes. Also available is the i-ACTIV All-wheel drive and the i-ACTIVSENSE suite of safety innovations including Smart City Brake Support, Blind Spot Monitoring and Lane Departure Warning System. The 2016 Mazda CX-3 is also available with leather-trimmed seats with Lux Suede inserts. There are so many other terrific features, too numerous to list here. Give Beach Mazda a call today and we’ll be more than happy to schedule your VIP test drive today. Appointment times are going quickly, so if you’re interested in learning more about the 2016 Mazda CX-3 call us now!

Mazda is dedicated to building cars that allow their drivers, who brim with the Celebrate Driving, to control them to their heart’s desire. Always has been and always will be. more To this end, we are extremely happy to be able to assist in providing everyone with amazing driving experiences so that they can even further appreciate the Celebrate Driving when they grasp the steering wheel of these cars for themselves. Although the driving process is usually fairly unconscious, by concentrating on controlling the car with proper technique we can deepen our real abilities. By doing this, the connection between the car and driver, and even the passengers, becomes more consolidated which makes even the most casual drive that much more enjoyable. When this results in a desire to drive even further, to us there is nothing better. In an accident, the instantaneous reaction from the car and the driver’s response is something that can only be experienced in an emergency. We think it is important to provide opportunities for drivers to experience the safety features of their car, along with the limits of its performance, as well as the driver’s own ability, before an accident ever occurs. There are in infinite variety of ways for drivers to interact and enjoy cars, polish their technique and take on the challenge to achieve even more. We support a variety of desires that people wish to achieve through their cars, whether it be as a hobby, a source of pride, a way to interact with family, or to even realize their dreams. I believe that this aim of delivering a car that provides the “Celebrate Driving” is our mission. We think it is important for Mazda owners, who each have their own aspirations, to be provided with the chance to experience actual driving lessons and compete in real motorsports, in order that they can fully appreciate and enjoy their Mazda cars. To that end we provide stages in which each driver can participate within their own style. A car is not just something that you use to get around. Mazda’s belief in the “Celebrate Driving” is an aim to enrich and make people’s lives more enjoyable through their vehicle. If you want to learn what it’s like to celebrate driving, stop by Beach Mazda and we’ll start the party!

Consumers Digest Names 2016 Mazda3 and Mazda6 as ‘Best Buys’ for 2016 more What do you get when you combine 54 years of commitment to the consumer, scrutiny of 12 automobile design and performance characteristics, and 124 combined years of behind-the-wheel auto know-how? Consumers Digest’s Automotive Best Buy recommendations for the 2016 model year, that’s what. That means 48 recommended vehicles (across 13 classes of automobiles) that represent exceptional values in each segment. It means evaluation of specific vehicle attributes; analysis by and feedback from six longtime automotive journalists; answers to questions that you would pose to dealers and salespeople yourself. What don’t you get? You don’t get dated, often inappropriate recommendations of vehicles that are based solely on prior model-year surveys. You don’t get reviews by amateurs. You don’t get recommendations that are rooted in bias. The 2016 Mazda3 and the 2016 Mazda6 have earned top honors on the Consumers Digest “Best Buys” list for 2016. The Mazda3 was selected in the “Compact Cars” category, while the Mazda6 was named one of the best “Family Cars.” Consumers Digest describes the 2016 Mazda6 as “one of the most entertaining-to-drive midsize sedans” and says that “the cabin is spacious and quiet and affords generous rear legroom…” The 2016 Mazda3 is recognized as a “Best Buy” because it “looks, feels and drives like a more expensive car.” The magazine describes the 2016 Mazda3 as being “the sportiest-feeling model in its class…” Both vehicles are currently available at dealers nationwide. Consumers Digest determines “Best Buys” by recognizing the cars with exceptional value. According to the magazine, value is based by the car’s purchase price and ownership costs, as well as comfort, performance and utility. The automotive experts with Consumers Digest decide category winners after driving the vehicles under a range of circumstances and conditions, while also using a checklist to determine performance characteristics and design quality.

SKYACTIV™® TECHNOLOGY Delivers Top Fuel Efficiency for Third Consecutive Year more Mazda is pleased to announce that the U.S. Environmental Protection Agency (EPA) noted in its most recent Light Duty Fuel Economy Trends report that Mazda Motor Corporation is the most fuel-efficient auto manufacturer in the U.S.  With the highest fleet-wide adjusted fuel economy performance of 29.4 miles per gallon (MPG), and the lowest CO2 emissions of 328, Mazda led the chart for model year (MY) 2014. For the third consecutive year, Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer in the industry, without offering a hybrid or electric vehicle. Mazda’s unique SKYACTIV™® TECHNOLOGY has made this level of efficiency possible.  SKYACTIV™® is a suite of component and engineering technologies intended to cut vehicle weight and improve engine efficiency for outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure. “At Mazda, Driving Matters and so does fuel economy,“ said Jim O’Sullivan, president and CEO, Mazda North American Operations. “Using SKYACTIV™® TECHNOLOGY, Mazda has been able to achieve class-leading fuel efficiency in nearly every segment it competes in. This achievement verifies that Mazda has evolved to offer what others can’t, vehicles that are of high-quality, great looking, fun-to-drive and fuel efficient.“ Mazda’s SKYACTIV™® TECHNOLOGY can be found throughout its vehicle line up including the Mazda3, Mazda6, Mazda CX-5 and in the all-new Mazda MX-5 Miata and Mazda CX-3. The Mazda CX-3 crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway, which positions Mazda CX-3’s fuel economy as class-leading among all 2015 and 2016 subcompact crossover utility vehicles. Arriving in 2016, the all-new Mazda CX-9 will feature a new SKYACTIV™® 2.5 liter direct injection turbocharged gasoline engine.  The Mazda CX-9 aims to offer customers a combination of great performance in everyday driving situations and excellent fuel economy. Mazda has also been named by U.S. News and World Report as the 2016 Best Car Brand.

Mazda Motor Corporation has announced that the all-new Mazda MX-5 Miata Roadster has been named 2015-2016 Car of the Year by the Japan Automotive Hall of Fame (JAHFA). An award ceremony was held recently at Mazda’s Tokyo office. Roadster is the third Mazda to win the award following the Mazda RX-8 which took the honor in 2003. more JAHFA’s judges praised the all-new Mazda MX-5 Miata Roadster for its sophisticated open-top sports car design and advanced SKYACTIV™® TECHNOLOGY. They also noted the outstanding driving performance and fuel efficiency the model exhibits thanks to its lightweight yet highly rigid body. The all-new Mazda MX-5 Miata Roadster is the sixth model in Mazda’s new-generation lineup of vehicles featuring the full range of SKYACTIV™® TECHNOLOGY and KODO-Soul of Motion design. This lightweight open-top two-seater front-engine rear-wheel drive sports car is designed to provide pure Jinba-ittai driving fun. In redesigning the model Mazda concentrated on stimulating the senses and sensations through which people enjoy cars at a deeper level than ever before. Also, in redesigning the Mazda MX-5 Miata, Mazda aimed to further deepen the experience of driving fun and managed to both perfect the driving position and reduce the weight of the car by over 100 kilograms. While ensuring that the Mazda MX-5 Miata would remain a true driver’s car, Mazda engineers were determined to make the vehicle practical enough for daily use, adopting a weatherproof, easy-to-open-and-close top and ensuring enough space in the luggage compartment for two carry-on-sized bags. All passenger vehicles with an expected annual sales volume of over 500 units, announced or launched in Japan between October 1, 2014 and October 31, 2015 are eligible for this year’s Car of the Year Japan award. The Mazda MX-5 Miata Roadster follows the Mazda Mazda2 last year to become the sixth Mazda vehicle to take the Car of the Year award Japan. “Our Roadster represents everything we stand for in terms of our car-making philosophy, so we are delighted to have that recognized,” said Masamichi Kogai, President and CEO of Mazda. “Mazda will continue to build cars that brighten people’s lives. We aim to become a “one-and-only” brand for our customers, a brand they

If you’re not already addicted to Instagram, you might think that it’s only used to share pictures of pop-up burger joints and poolside selfies. However, the photo-sharing cell-phone app is actually a pretty handy way of staying social with the Mazda vehicle community and snapping some super-cool pictures of your beloved Mazda vehicle. To get involved, all you need to do is download the Instagram app onto your smartphone, pick a username and start populating your profile with pictures of your Mazda vehicle. Check out our handy guide  below to taking the very best pictures to post. There’s a range of filters and editing options available to make your pictures look (almost) professional. Plus you can tag up your images using the hashtag symbol (#) to ensure as many people as possible see your snaps. And, with over 300 Million active users on the app alone, that’s a lot of eyes! If that’s not enough, you can search and follow like-minded Instagrammers to see pictures of their cars, and search existing hashtags to get involved in the community. So, get snapping and sharing! Who know who will see your pictures… Better Pictures: The Zoom-Zoom Guide Frame your subject – Take time to square things up. Getting your horizon level really makes a difference and adds to a sense of balance. If you’re struggling to keep things straight, edit your picture after it’s been taken using the free leveling took in Instagram before uploading it. Check the background – When taking pictures and/or selfies with your Mazda vehicle, keep an eye on your background. You don’t want a tree or any other object sprouting out of your sunroof! Exposure – A camera can’t see light as well as your eyes can. Using an iPhone makes it easier to adjust the focal point of your picture. Just tap on the screen as you’re about to take your shot. If you’re taking a picture of a dark or light car this helps the smartphone camera to adjust. Light – Try to avoid shooting in the middle of the day as the sun can cast hard shadows on your image. The best time to photograph your car is the so-called “Golden Hour”. That is the precious 60 minutes before sundown. After that, the artificial light on the streets and in parking lots can be used to great effect. Creativity – Keep it fun and try a different take on the same theme. When you’re shooting your Mazda vehicle, try a close-up of as certain design feature. Or, totally change the look and feel of the photo by converting it to black and white. And don’t forget to tag the image with tags like #zoomzoommag #drivingmatters #mazdausa #mymazda #longlivetheroadster Don’t forget, Beach Mazda and Beach Automotive Group are also on Instagram! Tag us as well with #beachmazda or #beachautomotivegroup because we love to see our Mazda vehicle drivers enjoying their Mazda moments!

Planes and trains are of little interest to Eddy Avol. But that doesn’t mean that the IT consultant from Rockland County, 40 minutes north of New York City, isn’t a fan of travel. He just prefers to do it by automobile, in his Mazda Miata. more “I’ve probably done over 20 cross-country road-trips, coast to coast trips in the last 20 years,” smiles Eddy. “In fact this year, I did an 8,500 mile round trip to Southern California, then up to Oregon, then back to New York. It was fun.” A large ingredient of the fun is undoubtedly Eddy’s car of choice: a white 1990 Mazda Miata NA. Bought new, the roadster now has an astonishing 448,000 miles on the clock. “It’s my only car, and I don’t commute in it and don’t take it out in the winters as I don’t to get any salt on the bodywork,” says Eddy. “I just take off, see the country via the back roads. It’s so good just to drive. Some people might say that’s a scary thing to do considering the distances I travel, but I trust my NA completely.” In 25 years of ownership, the white Mazda Miata has only let Eddy down once.  “The only time I’ve had a problem with the car was when I took out the stock fuel pump after 350,000 miles,” he says. “I figured after all that time the thing just wouldn’t last. but there was nothing wrong actually wrong with it. Replacing it was just preventative maintenance. So, I put in an aftermarket fuel pump, and a year later that failed!” he laughs. “The only time in a quarter of a century that I’ve needed a tow.” He replaced it with an original Mazda Miata part and hasn’t had a single problem since. Unsurprisingly, Eddy is in no hurry to get a new ride. “I’ve got absolutely no plans to replace it and I’ve definitely got to hit the magic 500,000 miles,” he adds. “Above all, I love this car and the people that I’ve met because of it. It’s just awesome! The clubs, the other owners, the whole social scene?buying a Mazda Miata is the best thing I ever did.”

Mazda Motor Corporation was today awarded the Grand Prize for Corporate Communications in the 31st annual Corporate Communications Awards organized by Keizai Koho Center (Japanese Institute for Social and Economic Affairs). It is the first time the company has taken the prestigious Grand Prize. more The Corporate Communications Awards were founded by the Keizai Koho Center in 1984 with the aim of promoting corporate communications in Japan and each year it recognizes corporations, executives and workers for excellence in corporate communications. The Grand Prize awarded to Mazda this year is given to corporations that contribute to society by understanding societal expectations and reflecting them into their business practices while accurately communicating with stakeholders regarding their activities. Below is an excerpt from Keizai Koho Center’s media briefing materials outlining the reasons Mazda was chosen to receive the award. “From their headquarters in Hiroshima, Mazda is speaking to a global audience. Their communication activities are strategic, emphasizing their unique SKYACTIV™® TECHNOLOGY and KODO-Soul of Motion design, and expressing the philosophy behind them in “a story that reveals the heart.” Mazda is taking a consistent, company-wide approach to communications internally as well, promoting a philosophy which stresses “your work is not done until you can communicate it.” Public perception regarding Mazda’s cars has improved dramatically, and the company is gaining an image as a brand that makes appealing cars that stand out from the crowd. Also important is the role they have played in post-war Hiroshima, both economically and culturally, including their support of the local professional football and baseball teams, despite going through periods of difficulty themselves. “It is an honor to receive this prestigious award with such a long history,” said Masamichi Kogai, Mazda’s Representative Director, President and CEO. “I believe this award recognizes the steady company-wide efforts we have made to communicate the thinking behind Mazda’s products and manufacturing as well as our corporate personality. And the achievement can only be attributed to the support of our stakeholders, such as the media who are interested in our activities and frequently report them, as well as all devoted Mazda owners. Taking encouragement from this award, Mazda will continue to work hard to use communications as a tool to create empathy between Mazda and its customers at a variety of touchpoints, aiming to become a brand that builds a special bond with our stakeholders.”

As we celebrate the happy winter holidays here at Beach Mazda… more Here’s a little cheer for the holidays! Toward the End of the Year Toward the end of the year as the holidays approach, anticipation builds, happiness increases, our joy quotient goes way up, smiles and laughter abound. Part of that happiness and joy is thinking of you during the holidays, thankful to know you. Happy Holidays! By Joanna Fuchs To all of our friends, family and to our valued clients, During the Holiday Season more than ever, our thoughts turn gratefully to those who have made our progress possible. In this spirit we say, simply but sincerely Thank You and Best Wishes for the Holiday Season and a Happy New Year. With warmest regards, The Management and Staff and Beach Mazda and Beach Automotive Group

Powered by next-generation rotary engine SKYACTIV™®-R, the Mazda RX-VISION represents Mazda’s vision of the future. more Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show recently The rotary engine is a symbol of the company’s “never-stop-challenging” spirit. Mazda RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV™®-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda’s creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine. The next rotary engine has been named SKYACTIV™®-R, expressing the company’s determination to take on challenges with convention-defying aspirations and the latest technology, just as it did when developing SKYACTIV™®and SKYACTIV™®-R TECHNOLOGY. “I look forward to talking with you more about this vision we have revealed here today at the Mazda stand,” said Mazda’s Representative Director, President and CEO, Masamichi Kogai. “Mazda will continue to take on new challenges in an effort to build a special bond with our customers and become their ‘one and only’ brand.” In line with the company’s theme for the Tokyo Motor Show this year, “Accelerate toward our dreams,” Mazda will make an appeal for the brand’s unique approach to driving pleasure. In addition to the sports car concept, Mazda KOERU will be on display along with new-generation models featuring SKYACTIV™®-R Technologies and KODO-Soul of Motion design. A motor sports exhibit will feature racing-spec Roadsters and the Cosmo Sport will compliment a heritage display showing Mazda ‘s history of convention-defying engineering.

On this Thanksgiving… Thanksgiving Delights On Thanksgiving Day we’re thankful for Our blessings all year through, For family we dearly love, For good friends, old and new. For sun to light and warm our days, For stars that glow at night, For trees of green and skies of blue, And puffy clouds of white. We’re grateful for our eyes that see The beauty all around, For arms to hug, and legs to walk, And ears to hear each sound. The list of all we’re grateful for Would fill a great big book; Our thankful hearts find new delights Everywhere we look! By Joanna Fuchs Dear Valued Customers of Beach Mazda, At this time of Thanksgiving we pause to count our blessings. The freedom of this great country in which we live. It’s opportunity for achievement. The friendship and confidence you have shown in us. For all of these things we are deeply thankful. Our best wishes for a Happy Thanksgiving. Sincerely, The management and staff of Beach Mazda