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2019 Mazda6 Earns IIHS Top Safety Pick

Mazda brings home yet another award! It was just recently announced that the 2019 Mazda6 earned the “ TOP SAFETY PICK” award from the Insurance Institute for Highway Safety (IIHS) when it is equipped with specific headlights. Keep reading for all the details! Qualifications In order to qualify as a 2019 TOP SAFETY PICK from the IIHS, the vehicle has to earn good rating in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn a good or acceptable rating in the passenger-side small overlap front test. Along with these requirements, the vehicle must also earn an advanced or superior rating for front crash prevention and a good or acceptable headlight rating. If you can believe it, the 2019 Mazda6 received good ratings in all six of the crash-worthiness evaluations. The Method Here’s how it did it. The 2019 Mazda6 comes standard with the i-Activsense suite of safety features. If you are not familiar with i-Activsense safety features, they include: Advanced Smart City Brake Support with Pedestrian Detection Blind Spot Monitoring with Rear Cross-Traffic Alert Lane Departure Warning with Lane-Keeping Assist Smart Brake Support Mazda Radar Cruise Control with stop and go function Purposeful Design Mazda designs its vehicles with the driver in mind. Taking an active approach to safety gives the driver more peace of mind, which makes driving more fun,“ said Mazda President Jeff Guyton. Confident driving is better driving, and the updates to the 2019 Mazda6 show Mazda’s commitment to providing our customers with advanced safety technologies. “ Mazda6 Trim Levels Deciding on which trim is best for you can be tough, but we at Beach Mazda can help. Here’s a closer look at the Mazda6 Sedan configurations and features: Mazda6 Sport – includes a 187-hp 2.5L 4-cylinder engine, SKYACTIV® Drive 6-speed manual transmission with sport mode, a rearview camera, rear cross-traffic alert, and MAZDA CONNECT™ infotainment system with an 8-inch touchscreen. Mazda6 Touring – includes 19-inch wheels, power sliding glass moonroof, a 6-way power driver’s seat, heated front seats, a sunroof, and leatherette trimmed sports seat. Mazda6 Grand Touring – includes a 250-hp 2.5L turbo 4-cylinder engine, Bose® Centerpoint2® Surround Sound audio system with AudioPilot® and 11-speaker sound system, satellite radio, leather-wrapped steering wheel with paddle shifters, and navigation. Mazda6 Grand Touring Reserve – includes heated steering rear seats, ventilated seats, a power passenger seat, automatic power-folding side mirrors, leather seating, and adaptive headlights. Mazda6 Signature – includes a front grille in Gunmetal finish, wood interior trim, Nappa leather seating, LED interior lighting, a surround-view camera, and front and rear parking sensors.

Getting out of a 2019 mazda6

What Are the 2019 Mazda6 Configurations?

The 2019 Mazda6 offers five configurations, each with a wide variety of features, plus options like i-ACTIVSENSE® and exclusive paint options. Learn more about the new Mazda6 configurations and the features they offer with our helpful guide, then find the new Mazda6 that's best for you and your Myrtle Beach driving needs. New Mazda6 for Sale Mazda6 Trim Levels & Features Deciding on which trim is best for you can be tough, but we at Beach Mazda can help. Here's a closer look at the Mazda6 Sedan configurations and features: Mazda6 Sport – includes a 187-hp 2.5L 4-cylinder engine, SKYACTIV® Drive 6-speed manual transmission with sport mode, a rearview camera, rear cross-traffic alert, and MAZDA CONNECT™ infotainment system with an 8-inch touchscreen. Mazda6 Touring – includes 19-inch wheels, power sliding glass moonroof, a 6-way power driver's seat, heated front seats, a sunroof, and leatherette trimmed sports seat. Mazda6 Grand Touring – includes a 250-hp 2.5L turbo 4-cylinder engine, Bose® Centerpoint2® Surround Sound audio system with AudioPilot® and 11-speaker sound system, satellite radio, leather-wrapped steering wheel with paddle shifters, and navigation. Mazda6 Grand Touring Reserve – includes heated steering rear seats, ventilated seats, a power passenger seat, automatic power-folding side mirrors, leather seating, and adaptive headlights. Mazda6 Signature – includes a front grille in Gunmetal finish, wood interior trim, Nappa leather seating, LED interior lighting, a surround-view camera, and front and rear parking sensors. Mazda6 Packages & Options One of the top Mazda packages you'll want to check out is the i-ACTIVSENSE® Package. The i-ACTIVSENSE® Package is optional for the Mazda6 Sport models and standard on the higher trim levels. This package is a bundle of driver-assistive safety features, including: Smart Brake Support with Collision Warning Mazda Radar Cruise Control with Stop & Go Lane-keep Assist Lane Departure Warning High Beam Control Auto on/off headlights Rain-sensing variable-intermittent windshield wipers Test Drive the Mazda6 Midsize Sedan at Beach Mazda Not sure which trim in the 2019 Mazda6 lineup is for you? Take one, or a couple, for a test drive around Forestbrook. Our staff is happy to help you find the right model for you, no matter whether it's the new Mazda CX-5, used Mazda3, or used Mazda Miata, offer new vehicle specials for additional savings, and answer your questions. If you know which model you want, want to look for Mazda CX-5 accessories, learn about the Mazda3 tire size, Mazda6 safety rating, compare the Mazda3 vs. Mazda6, or want to learn about who makes Mazda, contact Beach Mazda to get the process started.

Mazda3 Key Fob

How to Open the Mazda Key Fob and Replace a Dead Battery

Many Myrtle Beach drivers enjoy the convenience of the remote start, push button start, and keyless entry that the Mazda Key Fob provides, but when these features stop working, you'll want to replace the battery and get back to depending on the key fob. Although you can always get help with these problems at your local Myrtle Beach Mazda service center, you may need to know how to open the Mazda key fob and replace a dead key battery yourself! In order to get started, you’ll need: Contact Us A replacement battery on hand (CR2025 battery) Your Mazda key fob A small flat head screwdriver with the head wrapped in tape to prevent scratches Opening Your Mazda Key Fob Whether you have a Mazda6 key fob or Mazda CX-5 key fob, learning this process can help you open your Mazda key fob when the battery dies. Follow these simple steps to reveal the battery: Press the auxiliary key button on the back of your key fob in order to remove the metal auxiliary key With the metal key gone, you’ll notice a slot on either side of the key fob case. Use the tape-wrapped flathead screwdriver to pry open the case, first on one side, and then on the other. Work gently. This should remove the case. Place the latter in an easily-visible spot where you won’t lose track of it. Replacing Your Mazda Key Battery Once your Mazda key fob is open, remove and replace the Mazda key battery when you follow these instructions. This process should only take a moment: Remove the battery cap, and set it next to your key fob case. Your Mazda key fob battery should be fully exposed. Remove it, being careful not to damage the small rubber ring that it sits upon. If you scratched or damaged the rubber ring, it’s important to replace this component before moving on. With the ring in place, take your new replacement battery and set it in its place in the key fob. The positive (+) side should be up, facing you. Return the battery cover to its proper place, and then reattach both sides of the key fob case. Press until you hear them click into place. Quick and Easy Service at Beach Mazda If you don’t have time to replace your Mazda key fob battery yourself, or simply want to make sure that it’s done right the first time, reach out to Beach Mazda to schedule service. We can help you replace the battery and get back on the Forestbrook roads in no time. Also, browse our Mazda service coupons to make it easier to save money on your Mazda model's necessary maintenance, compare our models to find the new model that's right for you, find out who makes Mazda, learn about the Mazda3 tire size, compare the Mazda3 vs. Mazda6, or take a look at the Mazda6 configurations, Mazda CX-5 towing capacity, or used Mazda3 inventory.

2019 Mazda CX-5 parked on street banner

What Are the 2019 Mazda CX-5 Dimensions?

If you're in the Myrtle Beach area looking for a reliable SUV for with plenty of space for you and your family, check out the 2019 Mazda CX-5. The new Mazda CX-5 interior dimensions are worth looking into as you can bring along all you need and more for your next Forestbrook road trip. Explore the dimensions, fuel-efficient specs, and features of the Mazda CX-5 that make every moment behind the wheel more enjoyable at Beach Mazda. Browse CX-5 Inventory Mazda CX-5 Cargo Space Dimensions The Mazda CX-5 is built to carry all of your cargo with additional features to enhance the existing space. Behind the rear seats, you'll find up to 30.9 cubic feet of cargo space. If you're looking for a bit more space, simply lay back the rear seats and you can access up to 59.6 cubic feet of cargo storage. In addition to this, you can take advantage of the: Power Lift Gate: This available feature makes loading and unloading your Mazda CX-5 easier than ever. Open and close your lift gate using either a button inside the cabin or the available Mazda Advanced Keyless Entry button. 40/20/40 Split Fold-Down Rear Seatback: Customize your interior dimensions to a number or cargo and passenger configurations thanks to this standard easy-release seatback. Mazda CX-5 Interior Dimensions The 5-seater Mazda CX-5 interior was built for comfort, especially when you need to overpack the car for a trip. The driver and passengers alike will have plenty of room to stretch out. The Mazda CX-5 interior dimension are: Headroom: 39.7 inches of headroom in the front seats and 39 inches in the rear seats. Shoulder Room: 57.1 inches of shoulder room in the front and 54.8 inches of shoulder room in the back. Hip Room: 55.2 inches of room in the front seating and 55.3 inches for the rear seating area. Legroom: 41 inches of legroom in the front of the forward seats and 39.6 inches of legroom in front of the rear seats. Experience the Mazda CX-5 Interior Today at Beach Mazda Experience the spaciousness of the Mazda CX-5 with us at Beach Mazda and take your favorite CX-5 trim level for a test drive around Myrtle Beach. Browse our inventory, new vehicle specials, and more to help you save on your next Mazda SUV. Contact Beach Mazda in the meantime with any questions about the Mazda CX-5 safety ratings, Mazda6 configurations, used Mazda3, who makes Mazda, Mazda CX-5 accessories, Mazda3 tire size, or our services, and more. More About Mazda CX-5 Features

2019 Mazda3 Earns the “TOP SAFETY PICK” Award!

Just recently, the Insurance Institute for Highway Safety (IIHS) announced the 2019 Mazda3 earned the “TOP SAFETY PICK” award. This goes for both the sedan and the hatchback! Keep reading for the details! FUN and SAFE The 2019 Mazda3 is a fantastic and SAFE vehicle to drive. The hatchback earned the award with its standard equipment. The sedan qualified when it came equipped with the optional front crash prevention technology. In order to qualify as a 2019 TOP SAFETY PICK, a vehicle must earn GOOD rating in the following tests: Driver-side small overlap front Moderate overlap front Side Roof strength Head restraints It must also earn a GOOD or ACCEPTABLE rating in the passenger-side small overlap front test. The vehicle must also earn an ADVANCED or SUPERIOR rating for front crash prevention. A GOOD or ACCEPTABLE headlight rating is also required. Redesigned The Mazda3 was redesigned for this model year. It was rated for the very time with the newest IIHS crash test configurations. This is the passenger-side small overlap front test. Both the hatchback and the sedan earned a GOOD rating in this particular test. Standard Features Standard in the 2019 Mazda3 hatchback, and all Select, Preferred, and Premium packages for the sedan, are: Mazda’s superior-rated front crash prevention system Smart Brake Support, which detects and responds to vehicles and pedestrians. The system avoided collisions in 12 mph and 25 mph IIHS track tests. Blind Spot Monitoring with Rear Cross Traffic Alert Lane Departure Warning Lane Keep Assist Mazda Radar Cruise Control with Stop & Go automatic on/off LED headlights with High Beam Control rain-sensing windshield wipers. Driver Attention Alert, has also been added. This system alerts the driver when it detects driver fatigue or decreased attentiveness. Statement from MNAO President Jeff Guyton “Mazda constantly has an eye on the future, and we are dedicated to providing our drivers with advanced vehicles that build driver confidence,” said MNAO President Jeff Guyton. “This IIHS recognition is a testament to the efficacy of Mazda’s Proactive Safety Philosophy and we will continue to strive to meet the highest safety standards.”

2019 Mazda CX-5 Stat List

Keep reading for all the great details about the 2019 Mazda CX-5! If you'd like to learn more about the Mazda CX-5 dimensions and more, contact Beach Mazda. Quick Specs New turbocharged SKYACTIV-G 2.5T engine (Grand Touring trim level and above) 310 lb-ft torque at 2,000 rpm-250 horsepower at 5,000 rpm (93 Octane) 227 horsepower at 5,000 rpm (87 Octane) New 2.2-liter four-cylinder SKYACTIV-D diesel engine (Signature trim level) 290 lb-ft torque at 2,000 rpm 168 horsepower at 4,000 rpm-2.5-liter four-cylinder SKYACTIV-G engine 187 horsepower at 6,000 rpm-186 lb-ft of torque at 4,000 rpm Front-Wheel Drive or available i-ACTIV All-Wheel Drive New G-Vectoring Control Plus vehicle dynamic enhancement standard on all CX-5 models Standard cylinder-deactivation on SKYACTIV-G 2.5 engine New Grand Touring Reserve and Signature top trim levels New Technology Highlights for 2019: New Apple CarPlay™ and Android Auto™infotainment technologies (Touring trim level and above) New SiriusXM® 3 Year Traffic and Travel Link Subscription (Touring trim level and above) New 360° View Monitor with front and rearparking sensors (Signature trim level) New reconfigurable 7.0-inch TFT gauge display (Grand Touring trim level and above) Newly available Active Driving Display withTraffic Sign Recognition (Grand Touring Reserve trim level and above) Newly available windshield wiper de-icer (Grand Touring Reserve trim level and above) New Interior Features for 2019: New ventilated front seats (Grand Touring Reserve trim level and above) New auto-dimming rearview frameless mirror with Homelink® (Signature trim level) New Caturra Brown Nappa leather-trimmed seats (Signature trim level) New genuine layered wood trim (Signature trim level) New satin chrome accents (Signature trim level) New leather-wrapped steering wheel with unique stitching (Signature trim level) New black headliner (Signature trim level) New ambient interior LED lighting (Signature trim level) Newly available heated rear seats and steering wheel (Grand Touring Reserve trim level and above) New Exterior Features for 2019: New Signature trim level badge (Signature trim level) New power-folding door mirrors (Grand Touring Reserve trim level and above) New 19-inch alloy wheel design (Grand Touring trim level and above) Package Update for 2019: Grand Touring Premium package adds power-folding door mirrors and ventilated front seats

Mazda Reopens Order Banks for 30th Anniversary MX-5 Miata

Can you believe the Mazda MX-5 Miata is 30 years old? It sure is a wild thought. It was just a few months ago that Mazda revealed the 2019 Mazda MX-5 Miata 30 th Anniversary Edition. It’s vivid Racing Orange paint scheme debuted at the 2019 Chicago Auto Show not too long ago as well. Keep reading for details. Limited Availability Mazda made the announcement that there would only be 3,000 unit available across the globe. The vehicles reserved for the United States, all 500 of them, sold out within four hours. There were hundreds of people placed on the waiting list. Now, Mazda opened the ordering banks once again. This allows 143 lucky people to place their order. How awesome is that? Now the total allotment for the United States is 643. “We’ve said it for years, without our diehard fans, the Miata would not be a cultural phenomenon and best-selling roadster of all time,” Masahiro Moro, chairman and CEO of Mazda North American Operations, said. “Fan response to the 2019 Mazda MX-5 Miata 30th Anniversary has been incredible and we’re proud to bring additional units to those on the waitlist.” A Sportscar at its Core The 2019 30th Anniversary MX-5 Miata is a true sportscar and is equipped with the following: RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels Orange Brembo front brake calipers Exclusive RECARO sports seats The Skyactiv-G 2.0 engine rated to deliver 181 horsepower Apple CarPlay TM and Android Auto TM infotainment technologies BOSE® nine-speaker audio system. The 2019 Mazda MX-5 Miata 30th Anniversary has a starting MSRP of $34,995 and is adorned with a unique “30th Anniversary” non-sequential serialized badge. Customers currently on the waitlist will be notified of the newly available inventory. Need More Information? Here at Beach Mazda, we have a fantastic selection of 2019 Mazda MX-5 Miatas on our lot. By all means, give us a call today.

CarGurus Best Used Car Winner: Mazda3

In a recent press release, Mazda let everyone know that the 2014-2018 Mazda3 was awarded the first-place honor for Best Used Car in the Compact Sedan/Hatchback category. Keep reading for all the great details! CarGurus Used Car Awards Nominees for the CarGurus Used Car Awards were selected from late-model vehicles originally available in the United States. Those vehicles were judged on the following categories: user reviews, professional test drive reviews, popularity, availability, and projected 12-year retention value. The Mazda3 was the overall award winner in the Sedan/Hatchback group. It received the highest marks in a very competitive field of vehicles. “Shoppers who love to drive owe it to themselves to test-drive a pre-owned Mazda3” said Matt Smith, CarGurus senior editor. “Few vehicles deliver the same level of driving enjoyment, and even fewer do so while offering shoppers the choice between sedan and hatchback body styles. Add in the Mazda3’s impressive value retention, and this sporty compact is a great choice for many shoppers.” Best Selling Mazda Vehicle Debuting in 2004, the Mazda3 became the best-selling Mazda in the entire world. Mazda sold more than 5 million units of the Mazda3 thus far. It offers appealing driving dynamics, award-winning design and quality that is unmatched. “Our cars are designed to enhance people’s lives and be an extension of their person,” said Jeff Guyton, President of Mazda North American Operations. “We are thrilled to be honored with this award which recognizes Mazda’s dedication to craftsmanship and ensures that our vehicles will delight for years after purchase.” Want to Learn More? Do you want to learn more about the award winning Mazda3? By all means, call Beach Mazda today! We have a great selection of new and pre-owned Mazda3s on the lot. Get your test drive scheduled today! We are ready and waiting to help you!

Mazda Toyota

Mazda Toyota Manufacturing Plant Update

In a recent press release, Mazda gave us a fantastic update about the new Mazda Toyota Manufacturing plant. It is currently being built in Alabama. Keep reading to learn more! There are some pretty interesting facts inside. On Schedule Mazda noted that despite poor weather, construction of the new Mazda Toyota Manufacturing U.S.A., Inc plant is well underway. Team members there recently celebrated when the first steel column went up. It was a true milestone which they honored with a small gathering at the plant site. Construction at the site remains on schedule. “Today marks an exciting milestone for the MTMUS team and the state of Alabama,” said Masashi Aihara, president, MTMUS. “We are fully committed to this project and we can now see the beginning of our new campus taking shape. Soon, we will be proud to say ‘built in Alabama with pride.’” Fun Facts Some of the construction highlights include: 3.0 million cubic yards of dirt graded for site preparation. This is enough dirt to fill the Empire State Building twice! 150,000 cubic yards of gravel poured to create the plant foundation, equal to filling 46 Olympic-sized swimming pools. 2,500 construction workers projected to be on site by late summer 2019. The Mazda Toyota Manufacturing U.S.A, Inc (MTMUS) plant should bring approximately 4,000 new job openings to the Huntsville, Alabama area. Right now, the automakers are in the process of hiring professional staff and skilled positions. More job openings are set to be added during the summer months. Production should begin sometime late this year. About MTMUS Mazda Toyota Manufacturing, U.S.A. is a co-owned and operated automotive manufacturing plant. The new plant will have the ability to produce approximately 300,000 new vehicles a year. How awesome is that? Beach Mazda With this in mind, we’re sure to have more updates about MTMUS. So by all means, please check back often!

mechanic working on mazda engine

Mazda Maintenance Schedules

Every new Mazda model needs regular maintenance to run smoothly on Myrtle Beach and Forestbrook streets. Stay on top of your Mazda maintenance with the Beach Mazda service center! If you have any questions about the services your vehicle needs, contact Beach Mazda or consult your owner's manual to get the specifics. If you're ready to learn more about your model and the services it needs, take a look at the Mazda maintenance schedules of some common Mazda models. Mazda3 Maintenance Schedule These maintenance schedules differ based on the model and whether you set the “Oil Change” maintenance monitor to “Flexible” or “Fixed”. All that this setting changes is the frequency at which you should check certain elements. Normal Driving Conditions Every Year: inspect your disc brakes Every Two Years: inspect fuel lines/hoses, inspect brake lines/hoses/connections, inspect steering operation, inspect front and rear suspension, inspect driveshaft dust boost, and tighten the bolts and nuts in the chassis and body Every Three Years: inspect the drive belts Every Four Years: inspect the hoses and tubes for emission and exhaust system and heat shields On a “Flexible” oil change monitor setting: replace oil when the wrench indicator is ON. At this time, you should also replace the air filter and cabin air filter. Max interval is 12 months / 10,000 miles On a “Fixed” oil change monitor setting: replace the oil every 6 months, replace the air filter at 30 months and the cabin air filter every two years Replace engine coolant at 120,000 miles / 10 years or 60,000 miles / 4 years depending on coolant type. After the first replacement, change at 60,000 miles / 5 years and 60,000 miles / 4 years, respectively. Replace spark plugs at 75,000 miles and rotate tires at 5,000 miles Mazda6 Maintenance Schedule Normal Driving Conditions Follow the Mazda3 schedule for yearly, bi-yearly, and three year maintenance needs Every Four Years: Inspect hoses and tubes for emission Every Five Years: Inspect the exhaust system and heat shields Replace air filter every three years Replace engine oil and filter when wrench indicator light is ON. Max interval is 12 months / 7,500 miles Replace engine coolant at 120,000 miles / 10 years, and at 60,000 miles / 5 years after the first replacement Replace cabin air filter every two years Replace spark plugs with SKYACTIV®-G 2.5 every 75,000 miles, and every 40,000 miles with SKYACTIV®-G 2.5T Rotate tires every 7,500 miles Inspect emergency flat tire repair kit annually if installed If submerged in water, replace rear differential and transfer oil annually Mazda CX-5 Maintenance Schedule Follow the Mazda6 schedule, with few variations Normal Driving Conditions Replace spark plugs with SKYACTIV®-G 2.5T every 40,000 miles, and every 75,000 miles on anything other than SKYACTIV®-G 2.5T Get Your Maintenance Updated at Beach Mazda Whether you've been keeping up on your vehicle's maintenance schedule and it's time for another appointment, you need to open the Mazda key fob, or you don't know where to start, contact Beach Mazda, your local Mazda retailer, to set up your next service or to ask any questions. We also offer plenty of service specials to help you save. Learn more at Beach Mazda today!

woman holding mazda key fob

How Do You Change the Mazda Key Fob Battery?

When you're accustomed to being able to open your doors without a key or starting the engine to warm up the interior in the colder months, knowing how to change the Mazda key fob battery is important. When the time comes that the battery dies, you'll want to know how to replace the CR2025 battery and Beach Mazda can help. If you'd rather one of our technicians take a look for you, or teach you how to change a battery in a Mazda key fob, visit the Beach Mazda service center. Mazda Service Contact Us How to Open Mazda Key Fob Before you change the Mazda key fob battery, you need to know how to open the key fob itself. Here's a quick guide below: On the back of your key fob, there’s an auxiliary key button. Press that button to remove the metal auxiliary key. When the metal key is out, you’ll see a slot on either side of the key casing. Use a tape-wrapped flathead screwdriver to carefully pry open the case. Gently start on one side and then move to the other side. How to Change the Battery in a Mazda Key Fob After you've opened your key fob, switching the Mazda key fob battery replacement is simple. Follow these steps on how to change the battery in a Mazda key fob below: Remove the battery cap to fully expose the battery. Remove the battery, taking with care with the small rubber ring it sits on. If this gets scratched, it’s important to replace this part before continuing. If it’s still in good condition, keep the ring in place and put your new Mazda key fob battery replacement with the positive (+) side up, facing you. Put the battery cover back on, then reattach both sides of the key fob, pressing down until you hear them click. Then replace the key, and you’ll be all set. Find Mazda Key Fob Battery Replacements at Beach Mazda Now that you know how to open a key fob, if you’re worried about changing your Mazda key fob battery yourself in Surfside Beach or you want to make sure it’s done correctly the first time, contact our service department in Myrtle Beach with questions or to schedule an appointment. Our technicians are standing by to help you find Mazda key fob battery replacements at great prices! If you want to learn more about our new models, the used Mazda Miata, the Mazda CX-5 dimensions, or services, get in touch with Beach Mazda, your local Mazda retailer.

2019 Brand Image

2019 Brand Image Awards: Mazda Wins Again!

For two years in a row, Kelley Blue Book recognized Mazda as the Top Performance Brand. Kelley Blue Book is a top vehicle evaluation and data source. Keep reading for all the great details about the 2019 Brand Image Awards! Attention Grabbing According to a recent Mazda press release, Kelley Blue Book Brand Image Awards identify automotive makers outstanding accomplishments. Those accomplishments are in developing and sustaining brand characteristics in order to capture people’s attention. The automakers generate eagerness and passion from the new car buying community. “We work hard to focus on what the driver wants – cars that are engaging to drive with our unique Kodo styling and our inventive engineering. This commitment to our customers is what pushes us to continually make improvements. We are honored to have this dedication recognized by being awarded Kelley Blue Book’s Top Performance Brand award for 2019,” said Dino Bernacchi, chief marketing officer for Mazda North American Operations. “Mazda is a company made up of skilled craftsmen, and we will continue to infuse each vehicle with the soul and passion of our talented people.” No Easy Task Kelley Blue Book doesn’t base its decision on just a single poll or a single instant. The Brand Image Awards are based on the “perception data” provided by Kelley Blue Book Strategic Insights’ Brand Watch. The Brand Watch is an online model and brand perception tracking study. The study offers understandings on what people take into thought when deciding to buy a new car. “Mazda vehicles are engineered to be intuitive and exciting to both the driver and passenger, which is something that resonates with consumers,” said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book. “This is Mazda’s second consecutive award for Top Performance Brand, which is validation of the Mazda team’s steadfast commitment to building familiarity and loyalty among consumers.” Check Us Out! Obviously, we think this is a pretty big honor! We also think you should stop by Beach Mazda at Beach Automotive Group. Come check out some 2019 Brand Image Award winning Mazdas so that you can see what they mean. By all means, stop by today!

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