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One Millionth Everyone loves the Mazda MX-5 Miata. Now, the one millionth MX-5 Miata has return to Mazda headquarters in Hiroshima after its year-long globe circling tour. more Celebration The one millionth Mazda MX-5 Miata is a commemorative model that celebrates the production of 1 million units of the iconic sports car. Mazda created the tour in order to celebrate reaching one million units with their fans. It was a sort of “thank you” to everyone who showed support for the model over the years. During the tour, the vehicle was displayed at more than thirty events in Japan, Germany, Spain, Canada and the United States among others. Thousands of MX-5 fans signed their names on the bodywork. In the United States alone, the “Millionth Miata Celebration Tour” made 18 stops between August and November of last year. “Seeing so many signatures from all over the world really brought home the fact that people from different countries, cultures and generations have supported the MX-5 for more than a quarter of a century,” said Masashi Nakayama, Program Manager and Chief Designer of the fourth-generation MX-5. “We are forever grateful to these fans, and we will continue working to elevate this car, a symbol of Mazda’s dedication to driving pleasure, to the realm of high culture as we set our sights on the next milestone – 2 million units.” On Display Upon returning to Japan, the One Millionth Miata took part in the Hiroshima Flower Festival parade that was held on May third. It then sat on display in Mazda’s headquarters for five days. We have to agree, this is some pretty special news. To think there are now well over a million MX-5 Miatas that have been made is incredible. The MX-5 Miata sure is a special car. Want your own? If you’re interested in having your own MX-5 Miata, give Beach Mazda a call today. We’ll be more than happy to show you how you can own one for yourself. With this in mind, don't wait any longer.

3 rd Annual Touge California rally How about some more Mazda racing news? Mazda just announced that, once again, it’s partnering with Japanese Nostalgic Car to sponsor the 3 rd annual Touge California rally. That’s pretty cool! Japanese Nostalgic Car is the largest U.S. based online magazine. It covers vintage cars and Japanese automotive culture. This will be the 2 nd year Mazda is the title sponsor. This sounds like a really cool event! more Rotary Engine This year’s event will honor the 50 th anniversary of Mazda’s very first sports car. Do you know what car is it? The Cosmo Sport 110S, powered by a Wankel rotary engine. Much like it does today, Mazda used the knowledge of its engineers to develop distinctive technologies that set Mazda apart from the rest of the automotive field. Mazda is known for its rotary engines, of course. But, back in the 60s, other vehicle manufacturers held patents to build a rotary engine. Fortunately for Mazda, none of the other automakers were ever successful in making the technology work. Mazda has, time after time, challenged regular thinking. Vintage Vehicles The determined spirit of innovation will be on display on July 15 th in Southern California. The Touge California acts as host to vintage Japanese vehicles from across the United States. Several vintage vehicles from Mazda’s own Heritage Collection will also be present. “We created Touge California three years ago to provide a Mille Miglia-style road rally for owners of Japanese cars,” said Ben Hsu, founder and editor of Japanese Nostalgic Car. “Our focus was to embrace and celebrate the cars we might have grown up with or may have been forbidden fruit, growing to legendary status in their Japanese home market.” “Touge” (toe-geh) is a Japanese word meaning “Mountain Pass”, synonymous with the spirited driving styles adopted throughout hilly Japanese expanses. Fun Event It sure does sound like this is going to be a seriously fun event. All of us here at Beach Mazda are looking forward to hearing all about it! Stay tuned for more great Mazda racing info, of course. IN the meantime, stop by Beach Mazda. We have a terrific selection and brand new and pre-owned Mazdas on the lot. Definitely, give us a call today. Sooner or later, you're going to want a Mazda for yourself!

Mazda Drive For Good Wrapping up the fourth year of the Mazda Drive for Good program, Mazda North American Operations recently announced it will donate more than $5.4 million to select charities across the United States in 2017, as a result of money raised during the 2016 Mazda Drive for Good® event. more Mazda's Pledge In addition to the monetary donation, Mazda employees, dealers and partners across the nation have pledged over 67,500 hours of charitable service in 2017, as a result of vehicle test drives. “Being an active member in the community is an important aspect of who we are as a company and what the Mazda Drive for Good program stands for,” said Masahiro Moro, president and CEO of MNAO. “Because of this, we are proud to not only support our national and local charity partners through donations, but to also provide extra hands to the local organizations that make a difference in their community each and every day.” Since its inception in 2012, Mazda Drive for Good has donated more than $18.4 million. Mazda employees, dealers and partners deliver nearly 263,000 hours of charitable service. Charitable Event The 2016 Mazda Drive for Good charitable event took place November 21, 2016 through January 3, 2017. For every new Mazda vehicle purchased or leased during that time, Mazda donated $150 to one of four national, or 42 local, charities. This ultimately allowed the customer to choose where the money was directed. In addition to the monetary donation, Mazda pledged one hour of charitable service for every test drive of a new Mazda vehicle. Over the last four years, Mazda has partnered with St. Jude Children’s Research Hospital, American Red Cross, American Heart Association and Mazda Foundation. This is on a national level which allows Mazda Dealer Marketing Groups across the country to partner with additional nonprofits. This makes an impact in our own community. Commitment Through the Mazda Drive for Good program, Mazda employees and dealers remain committed to being active members in their localities. This doesn't happen just once a year. Follow the conversation at #MazdaDrive4Good or MazdaUSA.com/Drive4Good. Beach Mazda is pleased to participate in these charitable activities as well. We have been sponsors of quite a few events for the the American Heart Association. The Heart Walk in the fall is just one of them.

Through Mazda’s Drive For Good program, Mazda North America Operations recently announced the company’s biggest in-kind vehicle donation to the American Red Cross. more Partnership Mazda’s donation of 16 vehicles reaffirms its commitment to their Drive For Good program. This time, they are helping support a long-standing partnership between Mazda North American Operations and the American Red Cross. Mazda was the first US automaker to join the Red Cross Annual Disaster Giving Program. Since Mazda was able to increase their donation for this year, they have become a $1 million Red Cross Annual Disaster Giving Program member. Mazda also remains the only the only automotive manufacturer to be a member at the million dollar level. Over the course of daily business activity, Mazda realized their ability to provide a highly needed resource. Vehicles! Ultimately, Mazda will be able to deliver a mode of transportation so the business activities of other organizations can be completed. This donation to the Red Cross gave the opportunity to give back to the communities in which they do business! Most in Need The 16 vehicles will be donated. Those vehicles will be delivered to Mazda dealerships all over the country. They will reach those American Red Cross offices that are most in need of new transportation. The American Red Cross will use these vehicles to deliver emergency supplies. The vehicles will also be available to give services to families that have been affected by disaster. “Through the Mazda Drive for Good program, Mazda has the ability to work with strong non-profit partners throughout the United States—and the American Red Cross continues to provide an incredible partnership sharing similar values as ours,” said Robert Davis, senior vice president of U.S. operations at MNAO. “Partnerships such as these are important to the very being of who Mazda is as an organization.” This is what makes Beach Mazda proud to sell such terrific cars. Did you know? Did you know, the American Red Cross doesn't only offer shelter and food? It also provides emotional support to victims of disaster. The Red Cross supplies about 40% of the nation’s blood as well. It teaches skills that save lives. The American Red Cross provides international humanitarian aid as well. It also helps to support members of our military and their families. The Red Cross is a not-for-profit organization and depends on volunteers. It needs the generosity of the American public to perform its mission. For more information, definitely visit redcross.org. Beach Mazda is proud to be a part of the Mazda family. Bringing our customer good news like this only serves to acknowledge what we already know. MAZDA IS AWESOME, after all! Keep an eye out for community events in our area too! We're always around town helping out somewhere! Beach Mazda can help you! If you need help choosing your next Mazda vehicle, give Beach Mazda a call today. We can tell you all about Mazda's Drive For Good program as well as tell you about all the awesome Mazda cars we have in stock. Our excellent sales staff is awaiting your arrival. When you call, we'll set up your personalized VIP Test drive! One of our Mazda experts will have the car of your choice parked out front and ready for you whenever you get here.

A Necessity A car is pretty much a necessity these days. Unless you live in a really small community, people need a car for most every activity outside of the home. Vehicles also make life easier. Getting to and from work, school, or even to run errands on a Saturday afternoon are all made much more convenient with the use of a vehicle. This is where Vehicles for Change comes in. more Vehicles for Change Mazda understands however, that not everyone can afford to buy a vehicle. This is where Mazda and the Baltimore-based nonprofit group Vehicles for Change step in. Vehicles for Change, Inc., is dedicated to helping low-income families achieve independence through car ownership and technical training. Since its inception in 1999, Vehicles for Change has donated almost 5,000 cars and helped more than 16,000 individuals. How awesome is that? Way to go Mazda! Mazda has pledged to be part of that legacy through its “Drive to 100” program. Mazda has pledged to donate 100 cars to 100 families from April to December. Participating dealerships from Washington, D.C. to Massachusetts will award refurbished Mazda vehicles to families in need of personal transportation. “Giving back is at the core of what we do at Mazda, and we look forward to partnering with VFC on a program that will have such a tremendous impact on families in our own communities across the northeast,” said Brian Nash, Mazda’s Northeast Region General Manager. Helping People It’s certain that the work that’s been done by vehicles for Change has helped low-income family. Families are now able to see the doctor more regularly. They are able to get to better paying job so incomes have increased. It’s also been shown to improve a family’s quality of life. For one thing, can you imagine the stress relief? VFC reported the 93 percent of families had a reduced level of stress in part because of the benefits from owning a car. “This partnership with Mazda gives us the opportunity to expand VFC’s impactful car award program to cities across the northeast,” said VFC President Marty Schwartz. “Access to transportation severely limits an individual’s ability to be financially independent and provide for their families, and we know families are struggling in every city in the U.S., not just Baltimore.” Currently, this program is not available in our area. Wouldn't it be awesome if it was though? Right now, it's taking place in the northeast. So, if you’re interested in purchasing your own Mazda vehicle, give Beach Mazda a call today and we’ll be happy to help you! Beach Mazda knows that driving really does matter. We can show you how!

Back in January, we talked about a Mazda Miata that had a ½ million miles all driven its original owner. Now Mazda has another “million” milestone to announce. As of April 22nd, 2016, production of the Mazda MX-5 Miata reached one million units! This 27-years-in-the-making record all started at the Ujina Plant Number One in April of 1989. more In a recent press release, representative director, president and CEO of Mazda Corporation said “From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” He continued “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a ‘one-and-only’ brand they will choose again and again.” Mazda wants to say thank you to the fans and owners. Mazda has something truly special planned just for them. The One-Millionth MX-5 Miata will be on display at special fan events in Japan. This special tour begins in May. It hits the United States in September. It will stop at different places around the country before making its final stop at the annual “ Miatas at Mazda Raceway” event. That event will be held at the beginning of October. There will be more information provided in the coming weeks. However, if you have a Miata Club that’s interested in participating in a regional event, please contact clubinfo@mazdausa.com. Since its debut in 1989, the Mazda MX-5 Miata has always offered a truly fun driving experience that can only be had in a small sports car. It’s earned over 200 awards during its lifetime, including two recent awards: 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016. Did you know that the MX-5 Miata also holds the Guinness World Record for the best selling open-top two-seater sports car for quite a few years? Now, it’s Mazda’s chance to break it’s own record!

On this Memorial Day… more...we offer a few words of thanks and remembrance. Memorial Day In distant field of sunny France Where strangers come and go, Amid the farms of Flanders, where The fragrant breezes blow, Our solder-dead in quiet sleep 'Neath crosses row on row. * Here shrapnel shells once shrieked and burst And took their toll of death; The very wind, itself a foe, Bore poison on its breath. * Above their graves the birds now sing As round that home of yore, When, carefree boys, they romped and played; Those childhood days soon o'er, The boys to brave and strong men grown, They romped and played no more. * They put aside their childish toys, A man's work each must do, And when their country called for them, To her they answered true. * "We must protect our native land: She shall not suffer wrong For she has reared and nurtured us, We're men and we are strong. We'll bid good-bye to those we love; It will not be for long." * With aching hearts and tear-dimmed eyes We watched them go away. Some have returned but many sleep In foreign lands today. * Where English roses bloom and fade, In France where lilies grow, Among the fields of Flanders, where The scarlet poppies blow, Our soldier-dead are not forgot Though strangers come and go. * Eula Gladys Lincoln It is with great reverence that all of us here at Beach Mazda celebrate Memorial Day. As we begin the summer season here in Myrtle Beach, we pause to express our gratitude for the men and women of our military who have given their lives in sacrifice so that we may enjoy the benefits of living in the greatest nation in the world. We thank their families and loved ones as well, for we understand they too have paid a great price. Please join Beach Automotive Group and Beach Mazda in remembering our fallen heroes, for our words of thanks are not enough. In this time of remembrance,  we also give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful. On the wings of our freedom, remembering those men and women who sacrificed for our peaceful nights! Happy Memorial Day. Sincerely, The Management and Staff of Beach Mazda and Beach Automotive Group