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On this Memorial Day… more...we offer a few words of thanks and remembrance. Memorial Day In distant field of sunny France Where strangers come and go, Amid the farms of Flanders, where The fragrant breezes blow, Our solder-dead in quiet sleep 'Neath crosses row on row. * Here shrapnel shells once shrieked and burst And took their toll of death; The very wind, itself a foe, Bore poison on its breath. * Above their graves the birds now sing As round that home of yore, When, carefree boys, they romped and played; Those childhood days soon o'er, The boys to brave and strong men grown, They romped and played no more. * They put aside their childish toys, A man's work each must do, And when their country called for them, To her they answered true. * "We must protect our native land: She shall not suffer wrong For she has reared and nurtured us, We're men and we are strong. We'll bid good-bye to those we love; It will not be for long." * With aching hearts and tear-dimmed eyes We watched them go away. Some have returned but many sleep In foreign lands today. * Where English roses bloom and fade, In France where lilies grow, Among the fields of Flanders, where The scarlet poppies blow, Our soldier-dead are not forgot Though strangers come and go. * Eula Gladys Lincoln It is with great reverence that all of us here at Beach Mazda celebrate Memorial Day. As we begin the summer season here in Myrtle Beach, we pause to express our gratitude for the men and women of our military who have given their lives in sacrifice so that we may enjoy the benefits of living in the greatest nation in the world. We thank their families and loved ones as well, for we understand they too have paid a great price. Please join Beach Automotive Group and Beach Mazda in remembering our fallen heroes, for our words of thanks are not enough. In this time of remembrance,  we also give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful. On the wings of our freedom, remembering those men and women who sacrificed for our peaceful nights! Happy Memorial Day. Sincerely, The Management and Staff of Beach Mazda and Beach Automotive Group

“Versatile”, “nimble” and “striking” are only three of the many great compliments that have been used to describe the Mazda3 4-Door. And it’s certainly true. The Mazda3 is all of these things and so much more! more The 2015 Mazda3 was named one of Car and Driver’s 10Best. The 2016 Mazda3 4-Door provides no less than the same excellence. It should. It was built by design perfectionists for driving enthusiasts. It has been crafted inside and out to offer incredible driving dynamics. It feels poised. Standing still, it looks like it’s already in motion. It’s breathtaking even before you start the engine. This is just on the outside! Beyond the Mazda 3’s polished exterior, under the hood, is substance. It’s equipped with the available i-ACTIVSENSE suite of advanced safety technologies. It’s also packed with high-end features and next generation innovations. Honestly, if you love to drive, you’ll love the Mazda3 4-Door. The Mazda3 4-Door is available in five different models: i Sport, i Touring, s Touring, i Grand Touring, s Grand Touring. It features an SKYACTIV™-G 2.0L engine that offers 155 horsepower and up an an EPA-estimated 41 highway MPG. There’s also an available SKYACTIV™-G 2.5L engine that offers 184 horsepower and up to an EPA-estimated 40 highway miles. Buyers have the option of a 6-speed SKYACTIV™-MT or available 6-speed SKYACTIV™-Drive automatic transmission with manual-shift and Sport modes. The Mazda3 4-Door has seating for five passengers and a comfortable 60/40 split fold-down rear seatback. Buyers can also choose to have perforated leather-trimmed seats! Of course the Mazda3 4-Door is available with the i-ACTIVSENSE suite of safety features and MAZDA CONNECT infotainment system. That means it comes with a 7-inch full color touch screen display, voice commands and the multi-function Commander control. Oh, you’ll have to come check out the rear-view camera for yourself. Really though, you can read things like this all day long. What you really need to do though, is come to Beach Mazda and see the Mazda3 4-Door for yourself. Get behind the wheel. Drive it down the road. Feel how the Mazda3 4-Door can show you that driving matters. What words will you use to describe your new Mazda 3 4-Door? Give Beach Mazda a call today and we'll be happy to help you!

It’s pretty well known that Mazda offers some pretty cool cars for the road. But, are you aware of the long Mazda racing history? more Mazda Racing: It all began way back in 1968 when two Mazda Cosmo 110 Sport Coupes were entered into the grueling 84-hour Marathon de la Route at the Nurburgring in Germany. The two Cosmo Coupes were running in fourth and fifth places in a field of sixty total race cars. In the 82nd hour, on Cosmo was damaged. The remaining Mazda Cosmo continued on to finish the race in a very respectable 4th place. It was only out-raced by pair of Porsche 911s and a Lancia Fulvia. It was an incredible feat  against the established opposition. At this point, the world knew the rotary engine had made its mark. Ten years later, in 1978, the Mazda RX-7 was born. It was quickly embraced by the motor racing community. Seeing its potential, Scottish racer Tom Walkinshaw entered the RX-7 into the extremely competitive British Touring Car Championship. With driver Win Percy at the wheel, the Tom Walkinshaw Racing Teach was victorious. They won the championship in both 1980 and again in 1981. What was even more impressive was the outright win in the 1981 Spa 24 Hours, driven by Pierre Dieudonne and Walkinshaw himself. In 1983, Mazda brought the racing team from Tokyo back to its headquarters in Hiroshima. This was done in an effort to help Mazda’s factory racing endeavors. It was also here that MAZDASPEED was created. The Mazda RX-7 was even more successful in the IMSA racing series. It took the top two spots in the GTU class on its 2nd outing in the Daytona 24 Hours in 1979. In response, the IMSA required the RX7s to carry extra weight. This caused them to miss the championship. However, when IMSA reversed its decision, Mazda won the manufacturers’ title in 1980. This turned out to be the beginning of a long period of dominance. This dominance even extended to the more powerful GTO class. By 1990, the RX-7 had won over 100 races. It had become the successful car in IMSA GT Championship history. Mazda is the only Japanese automaker to ever take overall victory in the Le Mans 24 Hour race. This happened in 1991 and is all thanks to the astounding Group C Mazda 787B. Two other Mazda teams also finished in the top 10 that year. The Group C cars were the fastest ever to race at Le Mans. Unfortunately, there was a change in racing regulations and rotary engines were banned from competing there. Unable to race Mazda's trademark rotary engine in the world's most renowned racing venue, MAZDASPEED began to focus on the business of motorsports. It began to develop and create aftermarket parts and accessories. In 1999, Mazda Motor Corporation took full control of MAZDASPEED. Since then, it has used its expertise to provide racing parts. It has also served as an umbrella for all of Mazda's motorsports activities. The natural extension of this was to serve the Mazda street enthusiast as well. MAZDASPEED has done just this with the enlargement of its parts catalog and now the introduction of MAZDASPEED -factory-engineered models sold in Mazda showrooms. Regular everyday drivers now have the ability to experience MAZDASPEED and Mazda racing for themselves. Mazda vehicles like the MAZDA6 and the MAZDA3, it’s unmistakable that Mazda creates their vehicles with the heart of a sports car its core. If you want to test drive a new Mazda vehicle and feel that same Mazda racing power, give Beach Mazda a call today!

Mazda’s i-ACTIV AWD (All Wheel Drive) makes the driving experience better in a so many ways! more Even if a driver unexpectedly drives over a patch of snow, the i-ACTIV AWD system goes straight into action. This system can sense the change in traction the first moment the wheels hit the snow. The electromagnetic Active Torque Control Coupling immediately distributes torque. This helps to reduce wheel slippage. In essence, the i-ACTIV AWD helps the driver stay on his path. Thanks to the i-ACTIV AWD system, predictability can make a driver feel more spontaneous. This system is currently available in the Mazda CX-3 and the Mazda CX-5. It will also be available on the 2016 Mazda CX-9. Mazda’s i-ACTIV AWD operates behind the scenes. It predicts road conditions based on key inputs from the vehicle. It automatically adapts to help the driver better navigate road conditions. The i-ACTIV AWD system works by using an electromagnetic clutch. This clutch instantly allots power to the front and rear wheels. It does this in accordance with the current conditions of the road surface and from the data the vehicle provides. The system continuously analyzes and forecasts the vehicle’s operating conditions. It takes into account everything like the outside temperature and windshield wiper use. It even uses the acceleration and braking patterns . The i-ACTIVE AWD system uses this information to predict when all-wheel-drive mode might be needed. It helps to deliver ideal traction BEFORE the wheels slip. This provides a much greater feeling of vehicle control. A confident driver is a good driver! The i-ACTIV AWD system is also an influential to the safety of Mazda vehicles. This system works totally behind the scenes. It allows the driver to concentrate on their precious cargo. It gets them where they need to go. If you are interested in learning more about Mazda’s i-ACTIV All Wheel Drive system, let us know! We can tell you all about it and other incredible i-ACTIVSENSE safety  and infotainment features. Give Beach Mazda a call today! Our sales consultants are patient and knowledgeable. We're ready to help you pick out your new Mazda today!

Mazda’s stunning rotary-powered sports car concept, the Mazda RX-VISION, recently won the “Most Beautiful Concept Car of the Year” award at the 31st Festival Automobile International. more Ikuo Maeda, Mazda’s international design chief, accepted the award alongside of Kevin Rice, Mazda’s European design director, Julien Montousse, his counterpart at Mazda North America, and Mazda designer Norihito Iwao. The “Most Beautiful Concept Car of the Year” is just another honor for Mazda’s global design division. The team also took home three prizes last September. That was at the Automotive Brand Contest. They received the prestigious “2015 Team of the Year” award. The RX-VISION was nominated this year along with the Bentley Exp10 Speed 6, Peugeot Fractal, and Porsche Mission E. Mazda’s concept shared the podium with the latter. The Mazda RX-Vision was unveiled at the 2015 Tokyo Motor Show this past November. The Mazda RX-VISION concept demonstrates Mazda’s challenger spirit. The company’s latest concept car is a truly impressive interpretation of its KODO: Soul of Motion design philosophy. The smooth-flowing proportions roar of performance while paying tribute to Mazda’s rich heritage of front engine, rear-wheel drive sports cars. Indeed, the rotary powertrain’s compactness makes traits like the low bonnet possible. Mazda fans are eager to see this creation go into production. We’re excited! The concept award goes to the vehicle that best show pure design creativity and emerging trends. It is one of four grand prizes at the annual event. The winners chosen by a jury of experts and enthusiasts from the world of motorsports, architecture, fashion and design. Check back here or on the Beach Mazda website often for updates and availability. If in the meantime, you’re interested in any other spectacular Mazda vehicle, give us a call today to schedule your VIP test drive experience! Our friendly sales staff is waiting to hear from you!

When driving is in your DNA, you build cars that go the distance without distraction. That’s the thinking behind Mazda Connect. more Available on all new Mazda models, Mazda Connect is an advanced infotainment system that keeps you informed, entertained and connected to the outside world, all the while keeping your focus on the road ahead. Designed to be easily accessible and within your line of sight, Mazda Connect lets you navigate a multitude of infotainment functions. It’s impressive technology that keeps you in close touch, no matter how far you travel. Take Command: The multi-function Commander control positioned on the center console offers a seamless way to control the functions displayed on the full color touch-screen monitor, such as audio, hands-free telephone and the available navigation system. Communicate: With voice commands, making and receiving calls is as easy as pushing a button and saying hello. Thanks to Bluetooth hands-free phone and audio streaming, you stay entertained with streaming audio from your compatible mobile device. SMS Text Message Audio Delivery and Reply allows you to enjoy a fully integrated text display and audible readout. On Android phones, it offers the ability to ‘reply’ by choosing from a number of preset, standard return messages. Navigate: Our convenient available factory-integrated Mazda Navigation System, standard on most Grand Touring models, offers the advanced features of today’s navigation devices, including voice commands and advanced lane guidance. Plus, getting around town, or even out of town, has never been easier. This is all thanks to the system’s 3D interactive map with step-by-step audio directions. Entertain: Of course, AM/FM radio is always a choice, now there are new ways to explore music and infotainment via your Bluetooth-enabled and Internet-connected device. Connect to your own playlist, or choose something from the integrated Internet radio apps such as Pandora, Aha and Stitcher. For more information about Mazda Connect and how it will improve your driving experience, give us a call today!

It was recently announced that the 2016 Mazda3 5-Door S Grand Touring has been selected as the ‘Best Compact’ vehicle for Good Housekeeping / Car and Driver’s inaugural ‘2016 Best New Car Awards.’ Now how awesome is that? more Good Housekeeping, along with Car and Driver, worked together to screen an initial list of the top 160 vehicles all the way down to 41 vehicles. They named four categories: Compact, Sedan, Eco and Crossover. Then, the engineers from the Good Housekeeping Institute logged over 2000 miles on the roads. They took into account a multitude of vehicle features. They tested everything from performance, safety features, and family friendliness, to price, infotainment systems, usability, storage and intuitive design. The 2016 Mazda3 was popular for its stylish design and sophisticated MAZDA CONNECT system that set it apart from the competition. “The sleek KODO design and Mazda's SKYACTIV™ Technologies are what differentiates Mazda from other automakers,” said Robert Davis, Senior VP of U.S. Operations, Mazda North American Operations. He continued by saying “We are proud that Good Housekeeping and Car and Driver have recognized Mazda3’s quality and value by naming it the Best Compact Car for 2016.” We know the safety and reliability of the Mazda 3 contribute to the family friendliness of the vehicle. The Mazda3 has set the bar high for standards of safety. It was even awarded as a 2015 Top Safety Pick+ by the Insurance Institute for Highway Safety and earning the highest five-star overall safety rating from the National Highway Traffic Safety Administration. Notably, the Mazda3 was also selected this year as a Car and Driver 10 Best honoree. The Mazda3 also features SKYACTIV™ TECHNOLOGY, “KODO—Soul of Motion” design and awesome features such as i-ELOOP, which will enhance the vehicle’s fuel economy, MAZDA CONNECT and the safety features included with i-ACTIVSENSE. The award-winning Mazda3 is one of the most fuel-efficient vehicles in its class and is available in four- and five-door configurations. It’s offered with either a SKYACTIV™-G 2.0-liter or 2.5-liter engine. Both six-speed manual and automatic transmissions also are available. For more information about the Mazda 3 or to schedule your VIP test drive experience, give Beach Mazda a call today. Our appointment times are filling quickly, so please don’t delay!

Driving a car, or being in one, is an everyday part of life. Before you’ve even walked, you’ve probably logged hundreds of miles in the backseat. Now you have the joy of being in the driver’s seat. That is a responsibility Mazda takes seriously. It’s also why we developed a suite of highly advanced safety innovations to protect you and your passengers: i-ACTIVSENSE. more Available on select Mazda models, i-ACTIVSENSE employs sophisticated technologies like lasers and radar to help you get a sixth sense for safety through alerts that help you become aware of hazards before they happen. It’s Mazda’s way of creating a safe haven where you feel more confident, in control and focused on driving. Adaptive Front-Lighting System: On select models, these headlights are specifically designed to help you see around corners at night. High Beam Contro l: Available High Beam Control helps the driver see better at night by maximizing opportunities to use the high beams. Lane Departure Warning System: This available system gives audible and visual warnings when the vehicle is about to unintentionally depart from its lane at a speed of 44 miles per hour or higher. Rear Cross Traffic Alert: When backing up, this available feature detects a vehicle approaching from the side and promptly alerts the driver with an audible warning as well as a visual warning in either side mirror. Blind Spot Monitoring: This available system uses radar sensors to detect objects in your left or right blind spot, and then alerts you with a warning light that appears in the corresponding side mirror. Smart City Brake Support: When traveling at speeds between 2 and 18 miles per hour, the Smart City Brake Support system detects objects ahead and prepares the vehicle buy adjusting brake pads closer to the disc. Smart Brake Support: Similar to Smart City Brake Support, this system is intended to help avoid or reduce the severity of a collision but operates at rates of speed (above 10 mph) like freeway driving. Distance Recognition Support System: At speeds above 19 mph, this available feature uses radar technology to measure the distance between your Mazda and the vehicle ahead and indicates a recommended following distance. Mazda Radar Cruise Control: Simply pre-set the vehicle speed and available Mazda Radar Cruise Control will work within a set speed range to help you maintain a safer distance between you and the preceding vehicle, down to 19 mph. If you want to learn more about Mazda’s i-ACTIVSENSE, give Beach Mazda a call today! Our knowledgeable salespeople are more than happy to answer your questions and take you on a VIP test drive experience. Call us today to schedule your test drive soon. Appointments times are filling up quickly. Don’t delay, call today!

Meet the first ever subcompact from Mazda: the Mazda CX-3. To create this feisty five-seater, Mazda left behind conventional thinking and started with a blank slate. more The result is a highly capable crossover with impressively bold KODO: “Soul of Motion” styling and available i-ACTIV AWD. Step into the cabin and you’re elevated into a higher driver-centric cabin designed to keep your entire focus on driving. Every innovation is woven throughout the 2016 Mazda CX-3. It offers SKYACTIV™® TECHNOLOGY for better performance and efficiency and MAZDA CONNECT for advanced infotainment technology to i-ACTIVSENSE, which is Mazda’s suite of available safety innovations. Inside, the 2016 Mazda CX-3 offers a clean and modern interior design that feels high-end, yet sporty and practical. It’s built with 60/40 split fold-flat seat-backs that transform your compact five-seat passenger vehicle into a roomy open cabin with up to 44.5 cubic feet of flexible cargo space. The 2016 Mazda CX-3 proves that driving is no longer just about getting from Point A to Point B, but experiencing all the adventures in between. The 2016 Mazda CX-3 is available in three models: Sport, Touring and Grand Touring. It’s also available in eight different colors from which to choose: Soul Red Metallic, Crystal White Pearl Mica, Ceramic Metallic, Meteor Gray Mica, Jet Black Mica, Titanium Flash Mica, Deep Crystal Blue Mica and Dynamic Blue Mica. The 2016 Mazda CX-3 offers the SKYACTIV™-G 2.0L engine with 146 hp and up to an EPA-estimated 35 highway MPG and 6-speed SKYACTIV™-Drive automatic transmission with manual-shift and Sport modes. Also available is the i-ACTIV All-wheel drive and the i-ACTIVSENSE suite of safety innovations including Smart City Brake Support, Blind Spot Monitoring and Lane Departure Warning System. The 2016 Mazda CX-3 is also available with leather-trimmed seats with Lux Suede inserts. There are so many other terrific features, too numerous to list here. Give Beach Mazda a call today and we’ll be more than happy to schedule your VIP test drive today. Appointment times are going quickly, so if you’re interested in learning more about the 2016 Mazda CX-3 call us now!

Mazda is dedicated to building cars that allow their drivers, who brim with the Celebrate Driving, to control them to their heart’s desire. Always has been and always will be. more To this end, we are extremely happy to be able to assist in providing everyone with amazing driving experiences so that they can even further appreciate the Celebrate Driving when they grasp the steering wheel of these cars for themselves. Although the driving process is usually fairly unconscious, by concentrating on controlling the car with proper technique we can deepen our real abilities. By doing this, the connection between the car and driver, and even the passengers, becomes more consolidated which makes even the most casual drive that much more enjoyable. When this results in a desire to drive even further, to us there is nothing better. In an accident, the instantaneous reaction from the car and the driver’s response is something that can only be experienced in an emergency. We think it is important to provide opportunities for drivers to experience the safety features of their car, along with the limits of its performance, as well as the driver’s own ability, before an accident ever occurs. There are in infinite variety of ways for drivers to interact and enjoy cars, polish their technique and take on the challenge to achieve even more. We support a variety of desires that people wish to achieve through their cars, whether it be as a hobby, a source of pride, a way to interact with family, or to even realize their dreams. I believe that this aim of delivering a car that provides the “Celebrate Driving” is our mission. We think it is important for Mazda owners, who each have their own aspirations, to be provided with the chance to experience actual driving lessons and compete in real motorsports, in order that they can fully appreciate and enjoy their Mazda cars. To that end we provide stages in which each driver can participate within their own style. A car is not just something that you use to get around. Mazda’s belief in the “Celebrate Driving” is an aim to enrich and make people’s lives more enjoyable through their vehicle. If you want to learn what it’s like to celebrate driving, stop by Beach Mazda and we’ll start the party!

Consumers Digest Names 2016 Mazda3 and Mazda6 as ‘Best Buys’ for 2016 more What do you get when you combine 54 years of commitment to the consumer, scrutiny of 12 automobile design and performance characteristics, and 124 combined years of behind-the-wheel auto know-how? Consumers Digest’s Automotive Best Buy recommendations for the 2016 model year, that’s what. That means 48 recommended vehicles (across 13 classes of automobiles) that represent exceptional values in each segment. It means evaluation of specific vehicle attributes; analysis by and feedback from six longtime automotive journalists; answers to questions that you would pose to dealers and salespeople yourself. What don’t you get? You don’t get dated, often inappropriate recommendations of vehicles that are based solely on prior model-year surveys. You don’t get reviews by amateurs. You don’t get recommendations that are rooted in bias. The 2016 Mazda3 and the 2016 Mazda6 have earned top honors on the Consumers Digest “Best Buys” list for 2016. The Mazda3 was selected in the “Compact Cars” category, while the Mazda6 was named one of the best “Family Cars.” Consumers Digest describes the 2016 Mazda6 as “one of the most entertaining-to-drive midsize sedans” and says that “the cabin is spacious and quiet and affords generous rear legroom…” The 2016 Mazda3 is recognized as a “Best Buy” because it “looks, feels and drives like a more expensive car.” The magazine describes the 2016 Mazda3 as being “the sportiest-feeling model in its class…” Both vehicles are currently available at dealers nationwide. Consumers Digest determines “Best Buys” by recognizing the cars with exceptional value. According to the magazine, value is based by the car’s purchase price and ownership costs, as well as comfort, performance and utility. The automotive experts with Consumers Digest decide category winners after driving the vehicles under a range of circumstances and conditions, while also using a checklist to determine performance characteristics and design quality.

SKYACTIV™® TECHNOLOGY Delivers Top Fuel Efficiency for Third Consecutive Year more Mazda is pleased to announce that the U.S. Environmental Protection Agency (EPA) noted in its most recent Light Duty Fuel Economy Trends report that Mazda Motor Corporation is the most fuel-efficient auto manufacturer in the U.S.  With the highest fleet-wide adjusted fuel economy performance of 29.4 miles per gallon (MPG), and the lowest CO2 emissions of 328, Mazda led the chart for model year (MY) 2014. For the third consecutive year, Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer in the industry, without offering a hybrid or electric vehicle. Mazda’s unique SKYACTIV™® TECHNOLOGY has made this level of efficiency possible.  SKYACTIV™® is a suite of component and engineering technologies intended to cut vehicle weight and improve engine efficiency for outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure. “At Mazda, Driving Matters and so does fuel economy,“ said Jim O’Sullivan, president and CEO, Mazda North American Operations. “Using SKYACTIV™® TECHNOLOGY, Mazda has been able to achieve class-leading fuel efficiency in nearly every segment it competes in. This achievement verifies that Mazda has evolved to offer what others can’t, vehicles that are of high-quality, great looking, fun-to-drive and fuel efficient.“ Mazda’s SKYACTIV™® TECHNOLOGY can be found throughout its vehicle line up including the Mazda3, Mazda6, Mazda CX-5 and in the all-new Mazda MX-5 Miata and Mazda CX-3. The Mazda CX-3 crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway, which positions Mazda CX-3’s fuel economy as class-leading among all 2015 and 2016 subcompact crossover utility vehicles. Arriving in 2016, the all-new Mazda CX-9 will feature a new SKYACTIV™® 2.5 liter direct injection turbocharged gasoline engine.  The Mazda CX-9 aims to offer customers a combination of great performance in everyday driving situations and excellent fuel economy. Mazda has also been named by U.S. News and World Report as the 2016 Best Car Brand.