Great Lengths
Mazda goes to great lengths to design vehicles that are not only technologically advanced and safe. Mazda vehicles are also very pleasing to drive. That’s right. They are pleasing vehicles to drive. Let that sink in for just a moment.
Pleasing? Think about it…
Have you ever thought about a vehicle just being pleasing to drive before? These design elements, known as sub-designs, are the little things some automakers take for granted. Mazda builds beauty into spaces that may very well go unseen by customers. Have you ever thought about how the seats fit your body just right? What about how the door handles feel to your fingertips? Maybe 
you chose your Mazda vehicle based on that that certain something you liked about it but just couldn’t name. It wasn’t some fluke or coincidence. No. Mazda builds their vehicles to make you happy. If you’re not happy behind the wheel of a Mazda, something is seriously wrong!
“Mazda’s designs are acclaimed, and every member of the engineering team was as eager as the designers to improve the appearance of functional parts and create the most beautiful overall design possible,” said Shinji Fujikawa, a member of the body CAD group.
Designers made over 250 targeted improvements. For the new CX-5, this design process began in the initial stages of vehicle development. The team made small adjustments that resulted in a simpler surface and smoother lines. The result is what Mazda has described as “a variety of synergistic effects that create a cleaner look and an easier assembly process, all while reducing the pressure borne by the corners while driving.”
It’s true that many of these improvement won’t be noticed by drivers. But, the contribution to the appeal of Mazda vehicles will be. Drivers will feel it in the way their Mazda vehicle drives. They will notice it when they wash their vehicle or change a tire. Their vehicle will give them a certain something they may not be able to name, but they will know only Mazda has it.
