New Version of Soul Red: World’s Most Beautiful Red

World’s Most Beautiful Red

It’s unmistakable. That beautiful Mazda red color is called Soul Red Metallic. When a person thinks “Mazda” it’s a given they are going to visualize their favorite model in that gorgeous red color. But, how can you improve on such a perfect color? Keep reading for details about the new color.

New Design Expert

Keiichi Okamoto, a creative design expert, played a key role in the development of the original Soul Red Metallic and Machine Gray Metallic, colors that symbolize KODO Design.

“I wanted to create the world’s most beautiful red,” Okamoto explained. “A color that people would viscerally feel was beautiful and that would immediately grab their attention. The CX-5 represents an evolution of the concept of ‘less is more’ that does not rely on character lines. This required a new red that would beautifully highlight the exquisite transitions in the body’s surfaces.”

Amazing Team

In this belief, Okamoto put together a task team comprising people from development and production along with representatives of suppliers. The team then set out to develop a new version of Soul Red. In developing the new Soul Red, Okamoto presented team members with the following three verbal images of what he felt was required of the new color: bright highlights bursting with powerful energy like that of flowing magma, shaded areas with a clear, translucent nature and a lustrous shine exhibiting fine detail and hardness. But these descriptions were not enough for the team to grasp the image of the ideal color that Okamoto was aiming to create. To help illustrate what he had in mind, he showed them a bright ruby-colored drinking glass.

A Science to it

This new color wasn’t developed by chance. There was a science to it, of course. The commitment and passion each team member devoted to the project led to a variety of new technologies that defy conventional thinking and the creation of a newer red color with a translucent quality never before seen.

 

 

 

 

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