Safety and Technology is a Top Priority for Mazda

To this end, we are undertaking initiative in three areas; vehicles, roads and infrastructure, and people. Mazda’s i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which help to avert collisions or reduce their severity in situations where they cannot be avoided.

Rear Vehicle monitoring alerts the driver to vehicles approaching on either side from the rear during highway driving. The Lane Departure Warning system detects lane markings on the road surface and warns the driver of imminent unintentional lane departures. The Forward Obstruction Warning helps the driver avoid hazards by sounding an alarm when there is a risk of collision.

The Pre-Crash Safety Technology helps the driver avoid frontal collisions and reduce the damage resulting from an accident. It also helps to avoid sudden take-off when the accelerator pedal is pressed by mistake.

ITS  (Intelligent Transport Systems)will reduce traffic accidents and congestion by receiving and transmitting information on humans,roads, and automobiles through the use of telecommunication technologies. Since 1991, Mazda has been proactively supporting the ITS project as an automotive manufacturer,and working collaboratively with the government, local communities, and related companies in order to realize a society where the road traffic is safe and accident-free.

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Mazda is actively promoting the research and development of practical application of ITS in order to expand the area to detect dangers beyond where i-ACTIVSENSE, Mazda’s advanced safety technology, can reach today. The new system using ITS technology is positioned as a way to enable drivers to recognize (see, hear or otherwise sense) a threat in 360 degrees including blind angles at crossroads or at a distance beyond the reach of camera or radar.

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