SKYACTIV™® TECHNOLOGY Delivers Top Fuel Efficiency for

Third Consecutive Year

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Mazda Motor Corporation has announced that the all-new Mazda MX-5 Miata Roadster has been named 2015-2016 Car of the Year by the Japan Automotive Hall of Fame (JAHFA). An award ceremony was held recently at Mazda’s Tokyo office. Roadster is the third Mazda to win the award following the Mazda RX-8 which took the honor in 2003.

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If you’re not already addicted to Instagram, you might think that it’s only used to share pictures of pop-up burger joints and poolside selfies. However, the photo-sharing cell-phone app is actually a pretty handy way of staying social with the Mazda vehicle community and snapping some super-cool pictures of your beloved Mazda vehicle.

To get involved, all you need to do is download the Instagram app onto your smartphone, pick a username and start populating your profile with pictures of your Mazda vehicle. Check out our handy guide  below to taking the very best pictures to post.

There’s a range of filters and editing options available to make your pictures look (almost) professional. Plus you can tag up your images using the hashtag symbol (#) to ensure as many people as possible see your snaps. And, with over 300 Million active users on the app alone, that’s a lot of eyes!

If that’s not enough, you can search and follow like-minded Instagrammers to see pictures of their cars, and search existing hashtags to get involved in the community. So, get snapping and sharing! Who know who will see your pictures…

Better Pictures: The Zoom-Zoom Guide

1. Frame your subject – Take time to square things up. Getting your horizon level really makes a difference and adds to a sense of balance. If you’re struggling to keep things straight, edit your picture after it’s been taken using the free leveling took in Instagram before uploading it.

2. Check the background – When taking pictures and/or selfies with your Mazda vehicle, keep an eye on your background. You don’t want a tree or any other object sprouting out of your sunroof!

3. Exposure – A camera can’t see light as well as your eyes can. Using an iPhone makes it easier to adjust the focal point of your picture. Just tap on the screen as you’re about to take your shot. If you’re taking a picture of a dark or light car this helps the smartphone camera to adjust.

4. Light – Try to avoid shooting in the middle of the day as the sun can cast hard shadows on your image. The best time to photograph your car is the so-called “Golden Hour”. That is the precious 60 minutes before sundown. After that, the artificial light on the streets and in parking lots can be used to great effect.

5. Creativity – Keep it fun and try a different take on the same theme. When you’re shooting your Mazda vehicle, try a close-up of as certain design feature. Or, totally change the look and feel of the photo by converting it to black and white. And don’t forget to tag the image with tags like #zoomzoommag #drivingmatters #mazdausa #mymazda #longlivetheroadster

Don’t forget, Beach Mazda and Beach Automotive Group are also on Instagram! Tag us as well with #beachmazda or #beachautomotivegroup because we love to see our Mazda vehicle drivers enjoying their Mazda moments!

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Planes and trains are of little interest to Eddy Avol. But that doesn’t mean that the IT consultant from Rockland County, 40 minutes north of New York City, isn’t a fan of travel. He just prefers to do it by automobile, in his Mazda Miata.

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Mazda Motor Corporation was today awarded the Grand Prize for Corporate Communications in the 31st annual Corporate Communications Awards organized by Keizai Koho Center (Japanese Institute for Social and Economic Affairs). It is the first time the company has taken the prestigious Grand Prize.

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As we celebrate the happy winter holidays here at Beach Mazda…

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Powered by next-generation rotary engine SKYACTIV™®-R, the Mazda RX-VISION represents Mazda’s vision of the future.

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Car shoppers intrigued by small-but-smart packaging, economical engines, and a low price of entry will have two new options: Mazda CX-3 and The Honda HR-V.

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On this Thanksgiving…

Thanksgiving Delights

On Thanksgiving Day we’re thankful for

Our blessings all year through,

For family we dearly love,

For good friends, old and new.

For sun to light and warm our days,

For stars that glow at night,

For trees of green and skies of blue,

And puffy clouds of white.

We’re grateful for our eyes that see

The beauty all around,

For arms to hug, and legs to walk,

And ears to hear each sound.

The list of all we’re grateful for

Would fill a great big book;

Our thankful hearts find new delights

Everywhere we look!

By Joanna Fuchs

Dear Valued Customers of Beach Mazda,

At this time of Thanksgiving we pause to count our blessings. The freedom of this great country in which we live. It’s opportunity for achievement. The friendship and confidence you have shown in us. For all of these things we are deeply thankful. Our best wishes for a Happy Thanksgiving.

Sincerely,

The management and staff of Beach Mazda

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Mazda North American Operations recently announced that the exclusive 2016 Mazda MX-5 Launch Edition donated by Mazda Drive for Good® to St. Jude Children’s Research Hospital® raised $50,000 for the children’s charity during its inaugural St. Jude Hope in the Hamptons event on July 11.

“We set aside one of the Mazda MX-5 Launch Editions for a special occasion such as this and when the opportunity arose to be part of the St. Jude Hope in the Hamptons event, we felt this was the perfect way to support a great charity partner,” said Russell Wager, vice president of marketing, MNAO. “St. Jude Children’s Research Hospital does amazing things to help kids who are faced with horrible illness and we are honored to help raise money for their cause any chance we get.”

The 2016 Mazda MX-5 Launch Edition comes in Soul Red with a Sport Tan leather interior – an exclusive color combination for the 2016 model year in the U.S. Bedecked with features found in the Mazda MX-5 Grand Touring and available with either a SKYACTIV™-MT six-speed manual or six-speed automatic transmission, the Launch Edition provides drivers and passengers with all of the thrills associated with Mazda MX-5 in a package that is sure to delight with its luxury and exclusivity as well. Along with the treat of owning one of the world’s most beloved sports cars, Launch Edition customers also receive a special plaque in their car’s driver-side doorjamb with Launch Edition badging, a Mazda-badged Bose® Mini SoundLink® portable stereo system and a box of gifts from Mazda’s Heritage Collection apparel line.

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude is where doctors often send their toughest cases because St. Jude has the world’s best survival rates for some of the most aggressive childhood cancers. No family ever receives a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

The Mazda Drive for Good® charitable program launched in 2013 and further established Mazda’s commitment to charitable service with a pledge to its customers and the communities in which it does business. Responsible for donating more than $7.6 million and pledging more than 120,000 charitable service hours over the past two years, Mazda Drive for Good continues to provide monetary donations and community service throughout the year.

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