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Redesigned Website for Mazda!

Redesigned Website

There’s some great big news from Mazda North American Operations (MNAO)! It was recently announced that in an effort to better engage with customers, MNAO has launched a completely redesigned website!

Redesigned WebsiteMazda wants to be able to better assist car buyers through the research and car buying process. Better yet, Mazda doesn’t stop there. They also want to make sure they can better meet the needs of Mazda owners and improve their experience of customer service. If you want to check out the new and improved website, you can check it out here. The Vice President of marketing for MNAO Russell Wager had this to say about the website update: “As customer shopping behavior changes, Mazda customers of today are changing as well. While our customers continue to trend toward being slightly older than before, those buyers are more affluent and more tech savvy, making it imperative for us to meet them where they are.“ Redesigned WebsiteMazda has redesigned their website to be more user-friendly. It features enhanced shopping tools and a seamless navigation process. The site was redesigned because Mazda realized that their customer’s shopping behavior has changed over the years. There’s a much stronger reliance on online research when a person is searching for a new vehicle. Because so many people are going online to search for their next vehicle Mazda developed an online platform that provides the most relevant information front and center. The links are prominent and easily accessible. There are less clicks to get to the shopping tools. Mazda has also made it easier for car buyers to build and price a vehicle online. They will also have access to vehicles that are located in their own areas. The redesigned website is also mobile friendly! Current Mazda owners will also be able to make great use of the redesigned website because the owner’s section is super easy to access! Redesigned WebsiteBeach Mazda also recently redesigned their own website as well! Car buyers from Wilmington to Charleston to Florence and all the places in between will be able to find their next Mazda vehicle right on Beach Mazda’s new website. There’s a ton of vehicle information available, like the CarFax report. Beach Mazda also provides 40+ pictures of the interior and exterior of each vehicle on the lot!

GET STARTED BM1Give Beach Mazda a call today! We’re ready to help you buy your next Mazda vehicle!

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Jeffrey Guyton is the New President & CEO of MNAO

If you have not already heard, Mazda recently published the news of adjustments to its management team.  We now know that Jeffrey Guyton is the new President and CEO of Mazda North American Operations. This will be official as of next week, on June 24 th, 2021. more Obligations This selection comprises supervision of Mazda North American Operations based in Irvine, Calif.; Mazda Canada Inc., centered in Toronto; Mazda Colombia, established in Bogota; and Mazda Motors de Mexico, in Mexico City. Furthermore, Guyton’s obligations involve vehicle manufacture in Salamanca, Mexico and Huntsville, Alabama, where Mazda will produce an all-new CUV created solely for the North American marketplace. Guyton’s forerunner in this position is Masahiro Moro, who will take on the freshly formed global status of Chief Communications Officer at Mazda’s center of operations in Hiroshima, Japan. In this position, Moro will supervise public relations, investor relationships, corporate social accountability, human resources, government matters and other administrative tasks. “Mazda continues to invest in the US, Canada, Mexico, and Colombia markets with dedicated regional products and powertrains, an enhanced dealer experience, and new manufacturing facilities,” Moro said. “Jeff has successfully led Mazda’s business growth in the US throughout the pandemic, making him a natural choice to strengthen our business across the Americas. In this expanded role, he’ll enhance collaboration across all four regions and continue to grow our brand value as a premium automaker.” History Since joining the US squad as President of Mazda North American Operations in 2019, Guyton has directed the organization to year-over-year sales development in 2020, purpose-led Covid response plans, the introduction of Mazda Financial Services, and the development of the effective Retail Evolution dealer program. Preceding joining Mazda North American Operations, Guyton worked as President and CEO of Mazda Motor Europe.

Check Out the 1st Ever Electrified MX-30!

Mazda North American Operations recently announced the launch of the all-new Mazda MX-30, the brand’s inaugural battery-electric automobile, to the US marketplace starting in fall 2021 with dealerships in California. This fashionable automobile will celebrate the first phase in Mazda’s multi-solution electrification plan. The MX-30 is a refreshing inclusion to Mazda’s vehicle roster. It offers the identical signature driving dynamics and meticulous design anticipated from Mazda, but via a new electric powertrain. more Fast Changing Demands “Mazda is preparing for the fast-changing US market demands by taking a multi-solution approach to electrification,” Jeff Guyton, President of Mazda North American Operations, said. “The battery-powered MX-30 will begin the introduction of additional electrified models, including a series plug-in hybrid with a rotary generator for MX-30, a plug-in hybrid for our new large platform, and a traditional hybrid for our new American-made crossover. While these powertrains will be optimized for their platforms, Mazda fans can expect great driving dynamics and beautiful design across all models.” “The rotary generator will mark the return of our unique rotary powertrain,” Guyton said. “This technology is being engineered for nearly silent operation and will replenish the battery rather than drive the wheels. As a result, the MX-30 will always drive like the engaging EV that it is, but with freedom to charge from the wall or on the go.” Mazda’s brand-new electrification technology uses an electric motor and a 35.5 kWh lithium-ion battery. This new powertrain in conjunction with improvements to the Skyactiv-Vehicle Architecture help the electric crossover deliver fantastic driving dynamics. The front-wheel drive electric motor will produce an output of 107 kW (144 horsepower) and a maximum torque of 271 Nm (200 lb-ft), providing a soft and connected feeling that helps improve support for the driver. Charging Options MX-30 owners will have various alternatives to stay charged, whether at home or wandering around town via entry to public Level 2 and DC fast charging solutions. The 35.5 kWh battery can be charged to 80% within roughly 36 minutes using DC fast charging2. MNAO will team up with ChargePoint to offer charging solutions for MX-30 owners in the US. Further details on this collaboration will be distributed nearer to the motor vehicles appearing in dealerships.

Here is what we know so far about the 2021 Mazda6

The Mazda6 is an elegant, stylish sedan, but for the 2021 model, the sedan is getting the same kind of upgrades that its crossover counterparts are getting. You can anticipate seeing the same fantastic styling for which the Mazda6 is known in the 2021 version, but you can also be expecting enhanced performance and more highlights to boost the driving capability. Plus, there is a new special edition! more Here is what we know so far about what is new for the 2021 Mazda6: Enhanced Torque The 2021 Mazda6 comes with two engine choices, both of which are 2.5-liter, four-cylinders. The standard engine puts out 287 horsepower, and the turbocharged choice puts out 250 horsepower. For 2021, Mazda has given the sedan a bit extra torque on the turbocharged model. With the 2021 sedan, you will get 10 extra pounds per feet, or 320 lb-ft. You will have to use superior fuel to get that performance though. Fill up with normal and your torque will drop significantly – down to 227 lb-ft. You will get a six-speed automatic transmission, no matter which engine alternative you choose, which will turn you easily among gears for a smooth ride. The inside of the Mazda6 makes it look like a luxury automobile – something which frequently earns the model a “best in class” rating. The 2021 model presents a few more elements that add to the luxury feel of the car. For example, Apple CarPlay and Android Auto are presented as standard features. On the higher trim level, you get these as wireless features as well. Many other wonderful features are incorporated as standard on the new Mazda6, including safety elements like blind spot monitoring, forward collision monitoring, and automated emergency braking. The Carbon Edition is new for the 2021 Mazda6, and it comes with a polymetal gray exterior and a distinct red interior. It is a radiant combo that produces a dazzling look. Black trim brings excellent accenting. Other outer features consist of a gloss black lip spoiler and side mirrors. The Carbon Edition contains the turbocharged engine as standard, so you get a little more energy to match the daunting profile. The special edition is also packed with elements as it sits just below the Signature trim level, which is the highest trim level. The 2021 Mazda6 continues to provide all the best elements for which the sedan is known, but it offers a few extras to make it an even more attractive drive. The 2021 model will be hitting dealerships soon, so head down to Beach Mazda to learn more about the all-new Mazda6 and to take a test drive. You can get a feel for how the higher torque feels with the turbocharged engine, or try out some of the new elements, like the Apple CarPlay. Visit us today to learn more about this exciting new sedan and to discover your financing possibilities to make this magnificent vehicle affordable for your budget.